CES: You will take this meeting. You will take this meeting.
The Consumer Electronics Show, or CES as most people call it, produces approximately 1 million press releases for every person who attends the annual Las Vegas technology trade show. (Think: “There are 8 million stories in the Naked City. This has been one of them.”)
Here are excerpts from my favorite one so far:
CARDIFF, Calif., Jan. 4, 2011 /PRNewswire/ — Mind Technologies Inc. (Pink Sheets: JEDM), announced today that the Company’s management team will be attending the Consumer Electronics Show (CES) Conference in Las VegasJanuary 6-9, 2011.
“We have been contacted by several media outlets for an interview and explanation of our software products,” said Mind Technologies CEO and President, Brent Fouch. “This particular conference is rich with opportunities for us to build relationships and expose our company to thousands of people at the same time. This is an excellent way for us to kick off our aggressive marketing program we have lined up for 2011,” concluded Fouch.
I like it. A press release to tell the press about the press interviews you lined up before the show. I wish Facebook would send me a press release in advance to warn me that it’s talking to the New York Times. Like any competent editor, I noted an absence of information about what the company does. I looked in the “boilerplate” area at the bottom of the release:
Mind Technologies, Inc. develops software for thought controlled technologies, allowing the user to interact with the computer and other machines through the power of the mind. The technology involves the use of a wireless headset, which detects brainwaves on both the conscious and non-conscious level. This revolutionary neural processing technology makes it possible for computers to interact directly with the human brain. The Company creates medical applications and video games that are controlled by the power of your mind.
You might think that David Cronenberg invented it, only if he had, the computer would control the user.
Meanwhile, try this technology on your friends and see what happens:
“You will take this meeting.”
“These are not the droids you’re looking for.”
“Please erase browsing history before my spouse uses the Internet.”
(Photo of Las Vegas Airport during CES: Reuters)