MediaFile

NBC Universal creates new sports marketing agency

January 24, 2011

It’s no secret that sports has been the brightest star of broadcast television lately. It pulls big audiences, and those viewers watch live — a combination that advertisers drool over.  So NBC Universal figured it was high time to make the most of its sports assets — soon to be coupled with those of Comcast – and today announced the creation of “NBC Sports Agency.”

The purpose of the group is to market NBC Sports, whether it’s their coverage of hockey, football, horse racing or the Olympics, and produce campaigns for advertisers or league partners like the NFL or the NHL. John Miller, credited for coming up with the “Must See TV” campaign for NBC’s primetime, will head up the effort. Many industry watchers had predicted that Comcast’s take over of NBC would see a push for more competition for sports rights with Disney’s ESPN powerhouse. Let the battle commence.

Here’s a video of Miller on his new role.

 YouTube Preview Image

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/