Friending you soon on Facebook: Your insurance agent

February 3, 2011

Corporate America has gradually warmed up to social networking this past year, as companies have discovered the benefits of advertising on popular online services like Facebook.

But Hearsay, a start-up co-founded by ex-Google/ alumni Clara Shih, thinks companies can also benefit by making their employees interact more on social networks.

Hearsay helps corporations that have multiple local outlets, from coffee chains to insurance firms, communicate with customers on Facebook, LinkedIin and Twitter — a company can distribute pre-approved marketing promotions to local store managers or agents, who can then customize it and broadcast it to their networks of friends, for example.

And for companies with regulatory issues surrounding customer interactions, such as financial services firms, Hearsay offers special features like message archiving.

Hearsay announced on Thursday that it has raised $3 million in a funding round led by Sequoia Capital, but according to Shih the company is already cash flow positive thanks to a roster of corporate clients that have already been using its service, including Farmers Insurance, State Farm and 24 Hour Fitness.

In other words, you may soon be hearing from your insurance agent on Facebook…


One comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see

[…] Reuters Blogs (blog) […]

Posted by Why I Prefer Not To Be On Facebook – Bru Direct – Facebook Is Down | Report as abusive

[…] Read the full story here Bookmark It Posted in Insurance Lead Industry News • • Top Of […]

Posted by More And More Insurance Agents Are Using Facebook To Reach Clients | Blog | Report as abusive

[…] State Farm, 24 Hour Fitness and Farmers Insurance Group are some of the first companies to deploy Hearsay Social in their organizations, and they seem quite happy so far. Hearsay announced on Thursday that it has raised $3 million in a funding. […]

Posted by Hearsay Social: Are you Corporate/Local ? | SysComm International | Report as abusive

Cool, thank you for the share, appreciate it..
Chris Harris s/376536/

Posted by chris251984 | Report as abusive