Apple sightings…at your local cineplex

February 23, 2011

Searching for Apple’s secret sauce? Perhaps you need look no further than Hollywood for the key to their runaway success over the past decade.

According to the advertising mavens at, the consumer electronics titan’s products — Macs, iPods, iPhones — cameo-ed in almost a third (10) of the 33 movies that topped the U.S. box-office charts in 2010, ranking first among all product placements last year. Nike, Chevrolet and Ford tied in second place.

Underscoring the broad-based appeal of the company’s gadgets, its devices manifested themselves in movies as diverse as family flicks from “Little Fockers” to “Tangled”, and in gritty art-house fare from “The Town” to “The Social Network”.

Going back further: Apple products popped up onscreen in more than a third of all No. 1 films in U.S. theaters between 2001 and 2010, or 112 of the 334 top films of the past decade. That would rank behind only top-placed Ford (144) and runner-up Coca-Cola (96).

Check out where else Apple’s gizmos might have been strategically inserted here . And yes, Avatar is included.

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