MediaFile

David Eun Exits AOL after Huff Po purchase

February 24, 2011

david-eunAnother high-level AOL executive is heading for the exit door after the company shifted its content strategy again with the $315 million acquisitionof the Huffington Post. David Eun (pictured left), the ex-Googler recruited by AOL Chief Executive Tim Armstrong to be president of AOL media and studios, is leaving. Eun is a causality of the Huff Po purchase that put the charismatic high profile  founder Arianna Huffington in charge of AOL’s content.

In a memo to AOL employees posted on AOL’s technology blog TechCrunch, Eun described how he and Armstrong tried to find a place for Eun at AOL after the acquisition.

“I came to AOL last year to be the leader of the media organization. With the historic acquisition of The Huffington Post, my role and responsibilities as President, AOL Media are changing. Tim and I have discussed at length how I might continue within the new organizational structure, but ultimately there isn’t a role that matches what I am seeking to do.”

Eun was not immediately available to comment.

It’s the latest of a long list of switches and departures at AOL as the company attempts to turn itself into a media powerhouse dependent mainly on advertising revenue and tries to move away from its lucrative but dying dial-up business. At first, AOL’s  Armstrong made a big deal about scooping up journalists to turn out original content around politics, sports, health and entertainment. That idea fell by the wayside as AOL decided to either outright buy that content  — such as the purchase of the influential tech blog TechCrunch and Huff Post – or simply outsource it.

PaidContent’s Staci D. Kramer has the low down on the AOL executive shuffle and changes to the structure. Eun tells Kramer: “It’s not easy but I go back to why did I come. The job I came here for isn’t exactly the job that’s going to be available after.”

(Photo from AOL corporate site)

Comments
2 comments so far | RSS Comments RSS

AOL is sick and I have yet to see a coherent strategy that is reasonable. Buying Huffington will just kill it, not save AOL.

Posted by robert1234 | Report as abusive
 

Huff Po? God, I get tired of useless anagrams when they aren’t necessary! It makes me less likely to read the articles when they start off by irritating me.

Posted by robert1234 | Report as abusive
 

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