News Corp aims big with tiny games publishing house

February 25, 2011

Is Rupert Murdoch coming for Zynga? On Friday, Murdoch’s media conglomerate News Corp said it wants to recruit developers for its social game publishing division called “Making Fun.”

To be sure, Making Fun is no Zynga. It is a tiny company that was acquired quietly in November by News Corp according to the LA Times.  Making Fun’s bare bone website  has a lofty vision–to finance and publish games across  platforms like smartphones, tablets, social networks and Internet TVs.  Under News Corp, three publishing deals have been struck –it is unclear with whom because they failed to put in the release —  and the first games will land this summer.

Perhaps News Corp can lower the median age of readers for its iPad-only newspaper The Daily with  a “Smurfs Village“-type game embedded in there.


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