MediaFile

Is Siemens coming after Zynga?

March 24, 2011

Bewell_inside1Zynga better brace for its newest rival, the German manufacturing behemoth Siemens, which is reinventing itself as a social gaming startup with its first title out today, “Plantville.”

While Zynga makes money by selling virtual items in their games, say tractors, Siemens won’t charge for any items and just wants to muster up interest in “math, science and technology while inspiring the next generation of plant managers.” Siemens, keep in mind, has the edge of having sold tractors in real life.

And just because Plantville is an educational game, which could scare away users,  it doesn’t mean Zynga shouldn’t be shaking in its boots.

The game, which launched this morning, has already spread to 27 countries and has more than 1,000 players, says Tom Varney, head of marketing communications for Siemens Industry.

Zynga might think it’s big, with 1500 employees and a $9 billion valuation, but it’s dwarfed by Siemens, which has a whopping 420,000 employees (who are allowed to play the game at work) and pulled in $75 billion in sales last year. While Zynga is known for acquiring competitors, this might just be one company that’s too rich for it.

Worse yet, there may be no relief in sight since Siemens has no plans of backing down any time soon with its social gaming experiment, Plantville.

“We’re in this for the long haul,” Varney says.

Photo of Plantville courtesy of Siemens

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/