Tech wrap: Ripe BlackBerry not sweet enough

March 24, 2011

A man looks at a BlackBerry product display in a shop at a mobile and computer shopping complex in northern Tehran January 18, 2011. REUTERS/Raheb Homavandi Research In Motion’s quarterly net profit jumped 32 percent, boosted by strong global BlackBerry smartphone sales. But a weaker-than-expected outlook as it spent heavily on the launch of its PlayBook tablet next month, sent RIM’s shares tumbling after the bell.

Facebook is testing a real-time ad targeting system that relates your user profile to words that you form as you type them, according to AdAge’s Irina Slutsky. For example, “users who update their status with ‘Mmm, I could go for some pizza tonight’, could get an ad or a coupon from Domino’s, Papa John’s or Pizza Hut”, she writes.

The hungry masses are gobbling up Apple’s iPads mainly because of the approachable touchscreen interface, writes Wired’s Brian X. Chen. Web browsing topped the responses to a casual poll by Wired asking “What do you do with your iPad?”, matching the result of a study by NPD Group last year, Chen adds. Reading and social networking followed browsing in the Wired poll. A minority used the iPad for special purposes such as recording music, writing poetry and teaching in class from book notes.

Augmented Reality (AR) maker Total Immersion received $5.5 million in funding, writes VentureBeat’s Ciara Byrne. AR is a live view of the real-world that is augmented by a computer-generated view.

Two days after Amazon launched its Appstore for Android-powered smartphones, AT&T said that its working on giving its Android customers access to third party application stores, including Amazon’s, writes Engadget’s Chris Ziegler.

Social media consultant Peter Shankman declared an age of mediocrity, “where anyone with a computer, a video camera, and a few thousand dollars for production can be considered the next big thing”, in a Mashable guest op-ed and offers the following prescription on how “talentless nobodies” can end up with millions of YouTube viewers: 1. “Content. A catchy autotune, a baby laughing, a cat being tickled. It doesn’t matter.” And 2. “Send it out as the latest OMG thing in the world. Get a few views a minute. Let it grow, unchecked, like a fungus.”

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