“Modern Warfare 3″ vs “Battlefield 3″ fight turns ugly
The showdown between next fallâ€™s biggest first-person shooters escalated at E3 this week,Â with EA’s and Activision Blizzard’s top brassÂ exchanging some vitriol. Bobby Kotick, Activision Blizzardâ€™s CEO first went onÂ CNBC on Monday claiming that EA’s “Battlefield 3″ was just a PC title with only aÂ ”small audience.”Â In response, EA’s CEO, John Riccitiello, told Reuters that Kotick was spreading misinformation about “Battlefield 3″ and that contrary to what Kotick said, it would be widely available on consoles.
Here’s what both CEOs told me:
BOBBY KOTICK, CEO, ACTIVISION BLIZZARD
“We just want to stay true to the interest of the Call of Duty fans and we try to not get distracted by what people are doing. I canâ€™t objectively tell you what I think of other products until I see them. Battlefield Iâ€™ve only seen on a PC and nobodyâ€™s seen it on a console yet. Most of our consumers play games on a console. Until I see it on a console, I wouldnâ€™t be objective on commenting on it.”
JOHN RICCITIELLO, CEO ELECTRONIC ARTS
“Itâ€™s the beginning of the warÂ andÂ (Kotick) recognizes they’re going to be threatened. Weâ€™re going to have a clash of the titans this fall. The very fact that heâ€™s trying to cast doubt on our game is a perfect example of how we got his goat. In terms of where this goes, we think ourÂ PS3 game is better than theirÂ Xbox game and ourÂ PC game is better than theirÂ PC game. If thatâ€™s all heâ€™s got to say, itâ€™s obviously going to evaporate as we launchÂ all three. If you went to our press conference, you saw the PS3 footage and the Xbox footage. If Bobby thinks that is PC footage, heâ€™s in real trouble.”