Live event ticket search from FanSnap now on Bing

June 21, 2011

FanSnap's map showing the seating area corresponding to the tickets for an upcoming concert by Paul McCartney

The big guns of search, Google and Bing, have not quite mastered the art of high level, niche, transaction-focused searches but it looks like Microsoft is at least ready to work with start-ups on this.

Bing, the No.3 U.S. search engine from Microsoft,  is now including results from FanSnap, a Kayak-like search startup for sports or concert tickets.
Palo Alto, California-based startup FanSnap, which was founded in 2007, helps users search multiple ticket providers at once, with ticket results included from sites like StubHub and eBay. The company’s results currently include more than 20 million tickets to about 61,000 events.


One feature of FanSnap that stands out is that it offers a visual map of the stadium showing the area each ticket corresponds to. And similar to Kayak, a user is taken to the ticket vendor’s site to purchase the desired ticket.
FanSnap has been working with Bing for the last few months to roll out the search for tickets on the search engine, said Chief Executive and co-founder Mike Janes, who previously was StubHub’s chief marketing officer.
The startup is funded by the venture capitalists behind popular airline ticket search site Kayak , which is preparing to go public years after critics called it irrelevant since it does not sell anything. Kayak only finds and markets travel on other sites in an easily digestible form.
“There are a number of areas of the web that have disparate sets of information and can be collected in an easy consumable way,” said Neil Sequeira, partner at General Catalyst Partners, which was an early investor in FanSnap. “And tickets was one of those markets.”
Janes said he started FanSnap as a competitor to Google, which is used by many as the first stop for all searches.
The next step, he said, was to integrate FanSnap results into Microsoft’s MSN network.

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