Comments on: A simple plan to save Yahoo, by LinkedIn co-founder Reid Hoffman Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 By: PaulThomas Wed, 14 Sep 2011 05:27:07 +0000 I think it’s time that Yahoo! shifted itself out of the time-warp it’s been living in for a decade. The brand has no traction with any specific demographic what so ever. In addition, Yahoo! appears to be missing a USP.

Without owning any form of what could be called a powerful search product, or being able to offer free marketing solutions for businesses, Yahoo! has become it’s own ball and chain.

There is no “simple” solution, and while it’s easy for outsiders to comment on what they would do to resurrect Yahoo! the company is in a tough predicament that requires insight from within it’s rank and file employees and management.

A re-brand, culture change, product revision and social strategy could benefit Yahoo! immensely.

Re-brand yes … the Yahoo! logo has a ! at the end and is broken every single time someone uses the name without the exclamation mark! This is a MAJOR problem for any company. Yahoo is only Yahoo! when used in context.

Look at brands like Etnies Footware, a kid sprays the Etnies logo on a skate park ramp – It’s Etnies. Do the same with Yahoo and it’s verb! Don’t forget the !

Paul Thomas