PlayStation attempts fashion makeover, hires a Kardashian

September 14, 2011

“Where’s your ‘half tuck?” America’s Next Top Model star Jay Manuel asked Kourtney Kardashian in New York City’s Herald Square.

He was asking because Sony hired the pair to show off the style of a shirt that’s not fully tucked in, a look popularized by the video game hero Nathan Drake from the Uncharted series, an Indian Jones-like adventure shooter game.

Kourtney, who is Kim Kardashian’s older sister and one of the stars of “Keeping up with the Kardashians,” wore some kind of leopard jumper. But along with Manuel, she plucked random guys off the street to give them Nathan Drake makeovers.

Sony’s video game division has been going after the fashion set pretty hard during New York’s fashion week. First, on Saturday, it sponsored designer Alexander Wang’s runway show and after-party. Then on Monday, it hosted a video game event for press that promoted its new games with manicures, messages and hair feathers.

But is a fashion tie-in really the wisest way for Sony to sell copies of  the Uncharted 3 game that will hit stores on Nov 1? The bulk of its sales will be to young males who do most of their shopping at GameStop.

“Uncharted is one of those video game franchises which appeals to gamers outside of our core fan base,” said Sony’s Jill Webber.  “Even people who are into fashion, why can’t they love video games too?

Ben Lyons, the E Network’s movie expert, who was mulling around outside the Uncharted trailer, said the time has come for a movie based on the Uncharted franchise. Rumors have been swirling for years about that one is in the works.

“Look at the guy,” he said pointing to a picture of Nathan Drake. “He’s got the scarf, the half tuck. This is getting ripe to be a movie franchise. It’s like Nicolas Cage’s National Treasure for grown-ups. He’s ready for pop culture, this guy Nathan Drake.”

(photo of Jay Manuel and Kourtney Kardashian at Uncharted 3 event on Wednesday in Herald Square in New York City)

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