Google+ to Facebook: TMI!
â€śWe do not believe in over-sharing,â€ť he said at the Web 2.0 conference in San Francisco on Wednesday.
Gundotra may not have said “Facebook,” but his comments were aimed directly at the worldâ€™s No.1 social networking service, which recently introduced a so-called â€śfrictionless sharingâ€ť feature in which a user can elect to have all their online activities â€“ such as the names of the videos theyâ€™re watching and the songs theyâ€™re listening to â€“ automatically broadcast to their friends.
â€śCuration matters,â€ť Gundotra said. â€śThere is a reason why every thought in your head does not come out of your mouth.â€ť
Gundotraâ€™s fledgling social network, Google+, has only a fraction of Facebookâ€™s more than 750 million users. And many observers have wondered whether the world really needs Google+, given that it doesnâ€™t do anything drastically different from Facebook.
With Facebook increasingly pushing the boundaries on the amount of personal information that people share online, Google may have found a soundbyte-ready raison dâ€™etre (that is, in addition to the strategic rationale of preventing Facebook from eating Googleâ€™s lucrative online advertising business).
â€śWe want to do social in a way that is more like real life, where you actually take time to think about how you express your thoughts, your ideas,â€ť Gundotra said.
Having just announced last week that Google+ has surpassed the 40 million user mark, Gundotra, who was joined on stage by Google co-founder Sergey Brin, had little to share in terms of statistics â€“ especially when it came to any details about how active those 40 million users actually are on Google+.
But the pair did provide a few other interesting updates on the service.
Users of Google+ will soon be able to use pseudonyms, in addition to their real names, Gundotra said.
The company is still figuring out the best way to do that â€“ so as to prevent creating an atmosphere in which trolls and creeps post inflammatory messages under cover of anonymity â€“ but Google will eventually support alternative forms of identity for users of the service, Gundotra said.
He also said that â€śbrand pagesâ€ť will be available â€śimminently,â€ť allowing businesses to hang a shingle on Google+ as they currently can on Facebook. And he said that Google, which derives 96 percent of its revenue from advertising, will not keep Google+ as an ad-free zone for much longer.
â€śWe have some clever ideas weâ€™ll be announcing shortly,â€ť Gundotra said.