Atlanta reaps WrestleMania windfall

October 24, 2011

Wrestling is big business — as the citizens of Atlanta can attest to.

Wrestlemania XXVII — the WWE’s 27th chapter of its main event — packed an economic wallop for the Georgia city, figures released recently show.

The professional wrestling face-off generated $62.1 million for the host city from spending by the tens of thousands of people who traveled to the area for the event, according to a study by consulting firm Enigma Research Corporation.

That figure smashed previous records for the extravaganza hosted by The Rock and featuring superstars John Cena, Triple H, Undertaker and others. 

More than 71,000 fans attended the battle at the Georgia Dome, 75 percent of which were from outside the Atlanta area. Sixty-one percent stayed three nights or more. The economic impact was equal to the creation of 621 full-time jobs, the study found. 

WrestleMania XXVII was broadcast in more than 80 countries around the world by pay-per-view through cable and satellite providers. Next year’s WrestleMania is scheduled for April 1 in Miami.

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