Samsung is calling fine artists
Samsung is going bodly where few major electronics companies have gone before — the fine art market.
The Korean electronics giant is developing a new high resolution LCD screen for displaying artwork electronically in homes and offices.
These “new digital canvases”, as Samsung puts it, will help the company tap into the $60 billion annual art market, one third of which is based in the United States.
“It’s very significant market opportunity,” Scott Birnbaum, vice president of new business development for Samsung Semiconductor, said in an interview.
The concept of electronic art has been tried before but has not really taken off, mostly because of the poor appearance and lack of availability of digital paintings.
Samsung said its screens would have more real-life colors and would support brushstroke-like texture.
A major supplier of Apple for everything from flash memories to processors, Samsung is working with digital signage company Planar Systems, which will be distributing the framed LCD art screens.
Planar plans to launch the product next year.
Another set of conversations is also taking place between Samsung and budding artists to encourage them to try the digital realm. Samsung wants to build a cloud-based art collection and needs the artists to license their work for it.
Maybe artists will now start thinking in terms of pixels rather than just brush strokes.