Call of Duty: Modern Warfare 3 hits stores tonight
One of the biggest video game launches ever is going down tonight at stores all over the U.S. “Modern Warfare 3″, the eighth game in the “Call of Duty” series is going on sale at midnight While the usual suspects like GameStop and Best Buy will be open late to accommodate the crowds, Wal-Mart is going all out by hosting tournaments centered around the game at more than 2,700 stores starting at 8 p.m..
To give you some idea of how big the market for this game is, last year it took a little over two months for “Call of Duty: Black Ops” to generate $1 billion in global sales.
In 2010, the last edition of the Activision military game sold more than 5.6 million copies, or $360 million worth units on its first day on sale. That is more than double Harry Potter’s record-breaking opening weekend box office take in June.
But how much will it make this year?
Sterne Agee analyst Arvind Bhatia said that he expects “Modern Warfare 3″ to outsell its predecessor by 10 percent and for 5.5 million to 6 million units on its first day. The game should sell 18 million units in the December quarter alone, he said.