Vente Privee launches first flash sale in US

November 9, 2011

Vente Privee, the French juggernaut of the booming flash sales sector, finally launched in the U.S. on Wednesday.

Vente Privee Founder Jacques Antoine Granjon

The company, which is working with American Express on the U.S. effort, ran its first event with the fashion brand Paul & Joe Sister.

Flash sales are deeply discounted sales events that last a limited time. Vente Privee pioneered the model about a decade ago. Gilt Groupe, run by former DoubleClick executive Kevin Ryan, introduced it to the US and others have followed including Ideeli, Rue La La and MYHABIT, run by Amazon.com.

Vente Privee has said some US rivals have brought the flash sales sector down market and it hopes to keep the focus firmly on luxury. Check out the story here.  

By 4.15 pm Eastern time, some products offered in Vente Privee’s debut US flash sales event had sold out, including a wool jacket for $210 instead of $590 and a scoop-neck sweater offered at $149 versus $420. The event ends Nov 12.

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