MediaFile

Spotify now a New York company…oh, and an app platform too

November 30, 2011

Photo: Daniel Ek, Spotify CEO previews app platform (courtesy: Spotify)

Spotify, the hype-tastic digital music service that started in Stockholm, then moved to London is now a New York headquartered company founder Daniel Ek tells us at the glamorous launch of the new Spotify App platform at the Stephen Weiss Studios in the trendy West Village area of the city.

“I love London, it’s a great city but so much of our business is here now,” said Ek. Spotify has quietly built up a team of some 100 staffers at its Chelsea offices, a couple of floors below Google’s New York office, and will probably be seeking new space in the future at their current rate of growth.

Ek debuted as a solo showman on Wednesday showing off Spotify’s new platform, which allows third parties to develop applications to work within the Spotify desktop software. For example applications  including Rolling Stone, Last.fm and Tune Wiki can all be added  to your Spotify platform and integrate with the music you choose to listen to. If successful, Spotify will explore moving the service to the mobile platform says Ek. Opening its platform to developers is a similar move to what Facebook did (on a much larger user scale) a couple of years ago to impressive results.  Indeed Spotify is one of Facebook’s music apps.

Talking of Facebook, Ek  reeled off a couple of interesting stats. Spotify has added 7 million users since it activated its integration with Facebook. More importantly, it now has 2.5 million paying subscribers (previously announced) among its 10 million active users. And in Europe, it is second largest digital revenue source for the major labels.

The labels love the idea of Spotify becoming a more open service. One senior label executive told Reuters on the sidelines of the event.  “The problem we always had was whether people could discover or find music on Spotify, this really makes a big difference.”

Press release below:

Spotify: A Perfect Platform for Apps

Spotify, the largest and fastest-growing music service of its kind, today opens up a new world of possibilities with Spotify Platform.

Spotify Platform gives third party developers the opportunity to build innovative, engaging music-based apps. To us, it’s the next big step in musical enjoyment.

These free apps integrate beautifully with Spotify, both visually and functionally, and can be accessed and shared by millions of Spotify users through the new App Finder, launching today as a preview at www.spotify.com/us/download/previews/

The first generation of Spotify Apps features 16 partner apps, with 12 available from launch today. We’ve been lucky to partner with some of the brightest and best brands in the world to create engaging, fun, and social apps.

The 13 global partners launching on the Spotify App Finder include Billboard, Fuse, The Guardian, Last.fm, Moodagent, Pitchfork, Rolling Stone, Songkick, Soundrop, TuneWiki and We Are Hunted, with Top10 and ShareMyPlaylists apps coming soon. We also have three Nordic partners launching local apps, including Tunigo in Sweden which launches today, Gaffa in Denmark and Dagbladet in Norway, which will be launching local Nordic apps soon.

Our integration with Facebook in September has made more people than ever excited about sharing music again, adding more than 7 million new Spotify users in just over two months. And our users have now created more than 500 million playlists, a number which has doubled since just July.

With Spotify Platform, we want to enable innovation on top of music and add many more layers of music enjoyment. We want DJs to create the best lists, and virtual clubs where people can gather together to hear them, dance, and sing along. We want fans to get closer to their favorite artists, and give great editorial partners and tastemakers a way to recommend music to you.

It’s also what Spotify users have been asking for. Now anyone can enjoy great music reviews, buy tickets for gigs, sing along with the lyrics, all inside Spotify. In addition, you can curate the apps you want and make Spotify yours… and the launch apps are just the beginning.

Music is many things to many people. With Spotify Platform and a whole bunch of clever apps, we hope we can all get more out of music than ever before.

Speaking at the conference, Spotify CEO and Founder Daniel Ek commented:

“Once you take a look, you’ll see why we believe this is truly the beginning of something game-changing for digital music. We think this will lead to integrations that keep Spotify beautiful and simple, but layer in great musical experiences designed to be social and fun. It’s what our users have been asking us for.”

Spotify Platform beta goes live later today as a preview, at:  www.spotify.com/us/download/previews/. For more information about the apps please visit www.spotify.com/apps. The full consumer rollout will take place later in December.

If you were unable to watch Daniel make this announcement live in New York, you can watch again here: http://www.ustream.tv/channel/spotify-event

Password: l0vemus1c (both times)

 

 

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