Viacom chief Dauman plays down Nickelodeon ratings dip, sees more ads

December 5, 2011

Viacom CEO Phillipe Dauman

Viacom Chief Executive Phillipe Dauman tried to play down the Nickelodeon surprise double-digit ratings drop in September as a Nielsen glitch which is being worked on and would not impact the upcoming quarter.

Dauman, speaking at a UBS Media and Technology investment conference, expressed his frustration at the issue but said there was little that could be done about it at this stage. He said “Nielsen is the only game in town”.

He described the timing as unfortunate coming in the crucial September quarter ahead of the holiday season.

Dauman said the current quarter was looking a lot better

“The dynamics are good as we look to the  next quarter we expect to see strong ad growth. We’re feeling very good about the transition from this difficult situation that we had.”

 

 

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