Samsung takes the Sony media route with ex-AOL, ex-YouTube hire

December 14, 2011

Samsung Galaxy tablets (Photo: Reuters)

Samsung, the South Korean consumer electronics giant, has spent most of the last two decades eating the lunch of rival Japanese electronics giant, Sony.  While Sony has had struggled with all types of existential debates and attacks at home and abroad including, the global hacker attack of its online network, Samsung has gone from strength to strength in setting the electronics agenda with its cutting edge  TVs, phones and tablets.

A lot of Samsung’s success could be put down to be its focus on the basics: making great mass market products and not getting distracted with creating or distributing content. By contrast, Sony not only owns the world’s second largest music company and a major Hollywood studio but also a video games business.

The problem is that Sony has never been able to figure out how to make all those things work in conjunction with its position as one of the world’s largest device makers. Most recently it has launched new online music and video services that it no doubt hopes will help sell more devices. It’s very early to tell if that will strategy will work.

Samsung is now going to try its hand at developing a media platform for content on its devices with the appointment of David Eun as executive vice president. Eun left AOL recently after one of its many restructurings. While there, he was president of AOL Media and Studios. Before that he was the guy charged with doing content deals at Google’s YouTube and before that he was at Time Warner and NBC.

As Samsung says:

He will play a key role in developing a global media strategy and driving new business opportunities to take advantage of Samsung`s growing number of digital televisions and displays, mobile phones, tablets and other connected devices.


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