Howard Stern’s TV judging stint a boost for Sirius XM

December 15, 2011

Howard Stern is going to be a judge on the NBC show “America’s Got Talent,” this summer and Wall Street is already betting this is going to benefit the shock  jock’s satellite radio home, SiriusXM Radio.

Stern, who will replace the less potty mouthed Piers Morgan, will raise the profile of his radio show and drive new subscribers, at least one analyst said on Thursday.

“We see this as a positive for Sirius, holding potential for free on air-promotion, positive for awareness and sub growth, depending on how the TV show fares,” said Lazard analyst Barton Crockett in a research note.

His new gig won’t effect his current job, where he is locked down until 2015. What’s more, the show is even moving its production to New York from Los Angeles, so the east coaster Stern can have an easy commute.

Stern inked a five-year deal Sirius XM last December that nets him about $80 million a year, according to analysts.  He brought an estimated 1.2 million subscribers to Sirius when he joined the fledgling satellite radio company in 2006.

There is no word yet on whether Stern will tone down his colorful vocabulary for network TV.

Howard TV, which is a televised version of his radio show, is available on demand from cable providers, including Comcast, the parent company of NBC.

And what’s Morgan up to next in the absence of  “America’s Got Talent”? Well, there’s CNN of course. And, apparently, he’ll soon be making his debut in front of a British inquiry into phone hacking (a tougher audience, one would assume).

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