Comments on: Tech wrap: Era of .yournamehere domains arrives http://blogs.reuters.com/mediafile/2012/01/12/tech-wrap-era-of-yournamehere-domains-arrives/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: AllDomains http://blogs.reuters.com/mediafile/2012/01/12/tech-wrap-era-of-yournamehere-domains-arrives/#comment-391229 Fri, 13 Jan 2012 12:50:56 +0000 http://blogs.reuters.com/mediafile/?p=33059#comment-391229 I expect dot brand to be a game changer in Search potentially taking away traffic from Google. Here’s an example.

2015, I see an ad for Nike’s new T100 and want to know more. What are my options?
1. Google search for “T100 Nike”. Nike’s site will appear together with a lot of other sites. I click on the Nike site, but it’s not guaranteed I will end up on the T100 info page.
2. I type in nike.com in the browser and use Nike’s internal search tool to find T100.
3. I type t100.nike in the browser and go directly to the info page at Nike’s website.

If you are a native internet users you will quickly adapt to search like this, and which option do you think that Nike prefers?

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