Comments on: Tech wrap: Zappos hacked http://blogs.reuters.com/mediafile/2012/01/16/tech-wrap-zappos-hacked/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: U.B. http://blogs.reuters.com/mediafile/2012/01/16/tech-wrap-zappos-hacked/#comment-391253 Wed, 18 Jan 2012 00:38:07 +0000 http://blogs.reuters.com/mediafile/?p=33124#comment-391253 Zappos is giving everyone a lesson on managing a data breach that everyone who may ever have to deal with the problem should look to for guidance. There is a lot to be learned. People understand that such things happen and, unless you’ve been egregiously lax in protecting their account information, will give you the benefit of the doubt. How you respond to the crisis will be what determines whether or not the issue is resolved with minimal damage or it deteriorates into a PR disaster.

As I said, Zappos is giving us a real-time lesson on how to do crisis management properly and we should all be taking notes. For a more detailed analysis: http://blog.unibulmerchantservices.com/z appos-is-giving-us-a-lesson-on-managing- a-data-breach

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