More 3D coming to ESPN

February 1, 2012

Sports network ESPN is forging ahead with plans for more 3D television programming, despite the fact the technology is moving slowly into homes.

ESPN President John Skipper, speaking at a conference sponsored by the Wall Street Journal’s All Things Digital blog, said the Walt Disney-owned network would produce up to 150 programs this year in 3D. Skipper acknowledged 3D television is “not a mass phenomenon” but said “with most things, there’s disappointment toward adoption before a rush to adoption.”

For ESPN, which moved quickly into mobile and now commands 70 percent of the market for mobile sports programming, “we want to be leaders” in new technologies. Skipper said ESPN is “getting pretty close to a single truck and a single set of equipment” to be able to produce shows in “5D” – 2D and 3D formats shot at the same time.

Photo Credit: Reuters/Brendan McDermid




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