Zynga’s Pincus fights back against copycat accusations
Mark Pincus, the CEO of Zynga, isn’t pleased with reports that Zynga is ripping off games from small developers so he is doing something about it–wielding his pen to write passionate manifestos to employees invoking Silicon Valley greats like Apple.
After a game developer accused Zynga of copying a game called “Tiny Tower”, Pincus sent a 60-line memo to employees to make sure his flock knows Zynga has done nothing wrong, (the memo was leaked to the blog VentureBeat and later obtained by Reuters).
“Google didn’t create the first search engine. Apple didn’t create the first mp3 player or tablet. And, Facebook didn’t create the first social network. But these companies have evolved products and categories in revolutionary ways.”
And just like tech heavyweights did not reinvent the wheel, neither does Zynga need to with its simple but addicting games.
“We don’t need to be first to market. We need to be the best in market … Zynga Poker, FarmVille, CityVille and Words with Friends, none of these games were the first to market in their category but we made them the most fun and social,” he said.
Pincus also shows reverence to video game history involving games where players build towers-“it’s important to note that this category has existed since 1994 with games like Sim Tower.”
His arguments are perfectly valid. It is just amusing that he is getting so worked up about claims his company is stealing ideas from a game called “Tiny Tower,” and then later defending the authenticity of Zynga’s new Bingo game to VentureBeat.
Moral of the story? Don’t mess with Pincus.