Adele’s ‘stock’ hits new 52-week high after Grammy boost
If Adele was a stock you would definitely go long. The young lady from north London, England has been breath of fresh air for the music industry as an artist and a person but especially for being the one truly bright spot of music sales over the last year.
After picking up six Grammy awards on Feb 12, Adele’s album ’21’, already the year’s biggest seller, has sold 730,000 albums in its 52nd week of release (the week ending 2/19/2012). This surpassed its previous biggest sales week when 399,000 albums were sold in the all important Christmas holiday week last year, according to Nielsen SoundScan data.
Nielsen SoundScan said sales of ’21’ were already up right after the Grammys thanks to the immediacy of digital albums selling 238,000 units in the week ending 2/12/2012. This was up from 122,000 in the previous week.
Adele’s debut album ’19’ has also had a post-Grammy bump with its biggest U.S sales week ever with 87,000 units sold.
Adele will probably get another sales boost back home after picking up best female artist and best album at the Brit Awards on Tuesday night.