Comments on: Content everywhere? More like content nowhere http://blogs.reuters.com/mediafile/2012/03/02/content-everywhere-more-like-content-nowhere/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: DKan http://blogs.reuters.com/mediafile/2012/03/02/content-everywhere-more-like-content-nowhere/#comment-393149 Wed, 02 May 2012 17:42:01 +0000 http://blogs.reuters.com/mediafile/?p=34032#comment-393149 There’s one big issue with your article, and that is it doesnt’ touch on the advertising model of an iPad version vs a web version. Though it’s changing fast, advertisers were slower to adopt iPad platforms, and therefore, to the media company were perhaps less profitable. You can’t have an ad-supported or near-free model if there aren’t advertisers willing to buy on that platform.

So far, most of these digital platforms have not monetized as well as the traditional players, and that has everything to do with the decision making process.

Boycott an iPad advertiser? That’s silly. They’re the ones that are helping you out. You should be boycotting the advertiser that ONLY wants tos how up on their web site. There is also generally less real estate on the screen of an iPad app to unobtrusively show you ads as compared to your mother’s 4 year old XP system.

And $1.99 for a permanent application is hardly “through the nose” … How much does a single print edition to the NY Post cost? I can’t imagine that the app couldn’t pay for itself in a few days.

Maybe the real problem is the group of whiney consumers (and blog writers) not willing to spend $1.99 on an app that gives them full access, when in the old days it would’ve been 50cents/day?

]]>
By: advocatusdiabol http://blogs.reuters.com/mediafile/2012/03/02/content-everywhere-more-like-content-nowhere/#comment-391797 Tue, 06 Mar 2012 02:38:36 +0000 http://blogs.reuters.com/mediafile/?p=34032#comment-391797 I should add this link to a comic which deals with a similar problem:
http://theoatmeal.com/comics/game_of_thr ones

]]>
By: advocatusdiabol http://blogs.reuters.com/mediafile/2012/03/02/content-everywhere-more-like-content-nowhere/#comment-391796 Tue, 06 Mar 2012 02:37:32 +0000 http://blogs.reuters.com/mediafile/?p=34032#comment-391796 Media conglomerates have watched the film industry for clues to how to profit more from tiered distribution: films are in theaters, then on DVD, and then on streaming sites (though some turkeys skip theaters and even DVDs these days). And they are jealous that Hollywood gets to do it so they want to also. Ultimately, they will fail to hold the line and give in, but it may be a long time. THe nest way to encourage them is to not buy over-priced tiered media. One fee, all access is the way to go, and much of it should be supported by site advertising.

]]>
By: DisgustedReader http://blogs.reuters.com/mediafile/2012/03/02/content-everywhere-more-like-content-nowhere/#comment-391794 Mon, 05 Mar 2012 21:11:18 +0000 http://blogs.reuters.com/mediafile/?p=34032#comment-391794 The only way to send the message to content providers you don’t want to be penalized for being in a demographic that can “afford” iPads or other devices, is to boycott their advertisers. Make a point NOT to buy products that are advertised, essentially penalizing those advertisers. (What advertiser wants to pay to diminish sales?)

Content providers must learn they can’t have it both ways. Either they charge readers through the nose for zero ads (similar to renting a movie on Netflix with zero ads interrupting the movie, and the ability to skip ads at the start), or they subsidize content with ads (which was the paradigm of the Internet before they got greedy and wanted it both ways).

]]>