Comments on: Everything we know about tech we learned from Kraftwerk http://blogs.reuters.com/mediafile/2012/04/11/everything-we-know-about-tech-we-learned-from-kraftwerk/ Where media and technology meet Wed, 22 May 2013 02:23:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: IanKemmish http://blogs.reuters.com/mediafile/2012/04/11/everything-we-know-about-tech-we-learned-from-kraftwerk/comment-page-1/#comment-396815 IanKemmish Tue, 05 Jun 2012 08:12:43 +0000 http://blogs.reuters.com/mediafile/?p=34449#comment-396815 Serious musicians had been sequencing since the 1950's. Indeed, although I was a teenager in the 1970's, Kraftwerk always sounded to me like a pale imitation of some of Morton Subotnik's works. Nothing new here, I concluded. Which, I remember, irritated me even then, as I thought there were thousands of electronic idioms out there just waiting to be discovered. If the late and slow osmosis of electronic techniques into pop music tells us anything, it's that it doesn't really matter what your product is like - it's all about marketing Serious musicians had been sequencing since the 1950′s. Indeed, although I was a teenager in the 1970′s, Kraftwerk always sounded to me like a pale imitation of some of Morton Subotnik’s works. Nothing new here, I concluded. Which, I remember, irritated me even then, as I thought there were thousands of electronic idioms out there just waiting to be discovered.

If the late and slow osmosis of electronic techniques into pop music tells us anything, it’s that it doesn’t really matter what your product is like – it’s all about marketing

]]>