LinkedIn launches iPad app
Reaching people through mobile devices is one of LinkedIn’s key initiatives and yet, the networking site for job-seeking professionals never had a proper app for tablets.
The number of LinkedIn members — all 150 million of them — who use mobile phones to access the site is growing at a fast clip. In Q1, LinkedIn said that 22 percent of its traffic came from mobile devices, up from 15 percent in Q4 2011.
On Wednesday, LinkedIn finally rolled out an app for iPads hoping to get more people to linger at the site longer.
Joff Redfern, head of mobile product at LinkedIn, said that they noticed specific times of the day that people would log on with their mobile devices. “What we saw, compared to the desktop usage, was huge spikes of usage during the day. One early in the morning from 6 to 9 — the “coffee session” — and the other big spike was from 7 pm to 11 pm–’ the couch session.’”
The free app, available through Apple’s App Store, has a whole bunch of features including one that syncs up to your calendar and will provide a profile of the people you are set to meet.