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	<title>Comments on: Google touts its ad metrics as Facebook confronts hurdles</title>
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		<title>By: reality-again</title>
		<link>http://blogs.reuters.com/mediafile/2012/05/29/google-touts-its-ads-as-facebook-confronts-hurdles/comment-page-1/#comment-396209</link>
		<dc:creator>reality-again</dc:creator>
		<pubDate>Thu, 31 May 2012 21:34:24 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/mediafile/?p=34882#comment-396209</guid>
		<description>Jennifer,
Where is the tangible proof that fb has 900 million people who use it, or a number of actual people who use it that&#039;s remotely close to such figure?

Fb states it has 900 million &#039;users&#039; , but a &#039;user&#039; is an identity that people and companies create at will when they register on fb - Anyone can create as many such &#039;users&#039; (online identities) as they wish, and such identities are immortal by definition - They cannot be deleted even if the person who created them wishes to do so, or stopped visiting fb years ago, or uses a different &#039;user&#039; identity/ies.

Over time, many people and companies create multiple &#039;users&#039; identities in fb, whenever doing so helps them achieve whatever goals they&#039;re trying to achieve on this site at that time.

Generally, such &#039;puffing&#039; phenomenon can be observed on many social websites, big and small, where a single person can have dozens, and even hundreds of &#039;user&#039; identities (username, user ID, member ID, etc.).

Has fb ever been audited for the number of actual people who use it, in the sense that they visit that website on a regular, if not a frequent basis, or get some service from it on such basis?</description>
		<content:encoded><![CDATA[<p>Jennifer,<br />
Where is the tangible proof that fb has 900 million people who use it, or a number of actual people who use it that&#8217;s remotely close to such figure?</p>
<p>Fb states it has 900 million &#8216;users&#8217; , but a &#8216;user&#8217; is an identity that people and companies create at will when they register on fb &#8211; Anyone can create as many such &#8216;users&#8217; (online identities) as they wish, and such identities are immortal by definition &#8211; They cannot be deleted even if the person who created them wishes to do so, or stopped visiting fb years ago, or uses a different &#8216;user&#8217; identity/ies.</p>
<p>Over time, many people and companies create multiple &#8216;users&#8217; identities in fb, whenever doing so helps them achieve whatever goals they&#8217;re trying to achieve on this site at that time.</p>
<p>Generally, such &#8216;puffing&#8217; phenomenon can be observed on many social websites, big and small, where a single person can have dozens, and even hundreds of &#8216;user&#8217; identities (username, user ID, member ID, etc.).</p>
<p>Has fb ever been audited for the number of actual people who use it, in the sense that they visit that website on a regular, if not a frequent basis, or get some service from it on such basis?</p>
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