Comments on: Fortune 500 executives behind on social networking http://blogs.reuters.com/mediafile/2012/07/12/fortune-500-social-network/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: AgooBiz http://blogs.reuters.com/mediafile/2012/07/12/fortune-500-social-network/#comment-416525 Tue, 17 Jul 2012 18:03:04 +0000 http://blogs.reuters.com/mediafile/?p=35354#comment-416525 Kuenzli: It’s true that CEOs might not have the time but as ‘mhincks’ mentions, they could have an assistant do the engaging with their less serious connections. When there’s a more important post, message, comment, the CEOs could always chime in at their leisure.

The point that I’m trying to make, in agreement with ‘mhincks’, is that times have surely changed for traditional marketing/advertising and for traditional ways of operating a business. The fortune 500 CEOs who are not joining this Social Media revolution remind me a little of how Barnes & Noble and Borders Bookstores viewed the new kid on the block [Amazon] back in the mid 90’s. Barnes & Noble was sticking to their traditional old-school mentality about the internet and allowed a small startup company like Amazon to take an enormous percent of their book-selling market. Since then, Barnes & Noble and Borders have been playing catch-up with Amazon’s book sales.

People in general are afraid of change and the unknown. While Social Media is proving to be a great positive change to the business, marketing, & customer service worlds, it is now far from being an unknown. Yet many of the well-established, high earning organizations have either adopted a “wait-and-see” attitude or are very sluggish in their incorporation of Social Media into their business models.

Great Article!

Steve Kavetsky
Co-Founder/Pres.
AgooBiz // The Social Commerce Network
“WE work greater than me”
Http://www.AgooBiz.com

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By: mhincks http://blogs.reuters.com/mediafile/2012/07/12/fortune-500-social-network/#comment-416435 Mon, 16 Jul 2012 17:55:43 +0000 http://blogs.reuters.com/mediafile/?p=35354#comment-416435 It’s amazing that their marketing departments haven’t taken control and explained the power of social media to these CEO’s. While personal pages updated by the CEOs directly would be the most personal, you would think they could at least have an assistant updating their profiles regularly.

www.brandyousocial.com

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By: Kuenzli http://blogs.reuters.com/mediafile/2012/07/12/fortune-500-social-network/#comment-416318 Sun, 15 Jul 2012 12:15:20 +0000 http://blogs.reuters.com/mediafile/?p=35354#comment-416318 I could imagine that The majority of CEOs doesn’t have the time to hang around in social networks to comment on topics which are not of immediate interest for them. The number of so called “friends” is not a good indicator of the quality of a persons network, it is the quality of the contacts which is important.

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By: Kuenzli http://blogs.reuters.com/mediafile/2012/07/12/fortune-500-social-network/#comment-416317 Sun, 15 Jul 2012 12:13:55 +0000 http://blogs.reuters.com/mediafile/?p=35354#comment-416317 I could imagine that The majority of CEOs don’t have the time to hang around in social networks to comment on topics which are not of immediate interest for them. The number of so called “friends” is not a good indicator of the quality of a persons network, it is the quality of the contacts which is important.

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