Archery is the ‘new’ curling? I don’t think so, NBC
As a former “vice skip”* on my high school’s curling team, I have a message for Mr. Wurtzel: archery is no curling, sir.
Of course I am being a bit tongue-in-cheek here and I’m not that offended. Plus, Wurtzel has some compelling numbers to back up his claim.
He said curling was the most-viewed Olympics sport on cable this year, even ranking ahead of basketball and its TV-ready athletes like LeBron James
“Archery is the new curling. The numbers for archery have been nothing less than huge,” said Wurtzel. “It delivered an average of 1.5 million cable viewers, the highest rated cable sport, beating out basketball. Now maybe it’s the Hunger Games phenomenon, or Brady Ellison orKhatuna Lorig who taught Jennifer Lawrence how to shoot for the film, it really doesn’t matter but we’re going to keep an eye on that.”
I have to admit that even I got caught up in the archery hype. I reveled in the nail-biting suspense of the U.S. archery team’s silver medal performance Saturday and watched as members tried to nail bullseyes under pressure.
But as a former curler from Canada, I couldn’t help but feel a little treasonous listening to NBC on Thursday. Curling is not as popular as hockey by any means but it’s still one of the frozen national pastimes back home. And it’s spilled over the border too–curling’s popularity has been steadily growing in the U.S. since the last Winter Olympics, according to this AP story.
I highly doubt a curler in the winter would hang up their broom and slider for a bow and arrow. Or, based on the numbers Wurtzel cites, maybe they would. But I can tell you—and NBC this– those high tech bows used in the Olympics look mighty different than what Jennifer Lawrence as Katniss uses in The Hunger Games.
*A vice skip is like a vice captain, and throws third ahead of the skip. The skip is the captain of the four-person team and goes last*