Comments on: Rupert Murdoch’s traffic jam http://blogs.reuters.com/mediafile/2012/09/28/rupert-murdochs-traffic-jam/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: stuartwilkinson http://blogs.reuters.com/mediafile/2012/09/28/rupert-murdochs-traffic-jam/#comment-424798 Sun, 30 Sep 2012 08:07:25 +0000 http://blogs.reuters.com/mediafile/?p=35870#comment-424798 Comparing The Times of London, a British national general news media outlet, with The FT, a rather unique and GLOBAL business focussed information service, is not a like for like comparison when reviewing app subs sales.
Compare FT with Reuters perhaps (free registration), and Times with Telegraph (paid app but no details on subs publicly available to my knowledge)
Reviews like these should always remember the core target group of the product before discussing the merits of their audience and product development strategies.
To go “global” Times of London would need a massive repositioning. Its not in News Corps’ interest as News Corp is global anyway, with several local products.
An alternative like for like might be FT vs all News Corp + subsidiaries “serious media outlet” audience reach across multiple channels, including paid vs free, TV, print and online. That would include WSJ…

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