http://blogs.reuters.com/mediafile/2012/10/19/the-tracks-of-my-fears/ Where media and technology meet Wed, 22 May 2013 02:23:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://blogs.reuters.com/mediafile/2012/10/19/the-tracks-of-my-fears/comment-page-1/#comment-431154 BlendedMarket Sat, 20 Oct 2012 15:21:18 +0000 http://blogs.reuters.com/mediafile/?p=35942#comment-431154 As an online marketer for 12 years much of this article rings true. The reality is that most companies that try digital marketing haven't seen a huge ROI. Many implement a failed strategy from the beginning or have unrealistic expectations. The new era of marketing will become less about targeted advertising and more about re-targeting (exposure to an ad for a site you have already visited.) But without at least basic ad tracking online marketing will remain ineffective. There is a give and take to everything. We must include both the consumer, the client and the marketer in the discussion of how this industry will grow. Without buy in (literally) from all 3 parties the industry will be viewed as an unrewarding experience for all three. http://www.blendedmarket.com As an online marketer for 12 years much of this article rings true. The reality is that most companies that try digital marketing haven’t seen a huge ROI. Many implement a failed strategy from the beginning or have unrealistic expectations. The new era of marketing will become less about targeted advertising and more about re-targeting (exposure to an ad for a site you have already visited.) But without at least basic ad tracking online marketing will remain ineffective. There is a give and take to everything. We must include both the consumer, the client and the marketer in the discussion of how this industry will grow. Without buy in (literally) from all 3 parties the industry will be viewed as an unrewarding experience for all three.
http://www.blendedmarket.com

]]> http://blogs.reuters.com/mediafile/2012/10/19/the-tracks-of-my-fears/comment-page-1/#comment-431095 mjhmtl Fri, 19 Oct 2012 16:35:47 +0000 http://blogs.reuters.com/mediafile/?p=35942#comment-431095 "The warnings of the self-interested fear mongers are probably right about one thing — there would be fewer websites." Really? *They're* the fearmongers? You're the one who is completely misrepresenting tracking and the value it provides to those who use the Internet. 75% of the people who use the Internet buy things online. The website you're paid to write for makes money by presenting ads to people. By presenting someone with a relevant ad, they're better able to have access to products they're interested in, and your employers are able to make more money. All the better to pay you with, my dear. “The warnings of the self-interested fear mongers are probably right about one thing — there would be fewer websites.”
Really? *They’re* the fearmongers? You’re the one who is completely misrepresenting tracking and the value it provides to those who use the Internet. 75% of the people who use the Internet buy things online. The website you’re paid to write for makes money by presenting ads to people. By presenting someone with a relevant ad, they’re better able to have access to products they’re interested in, and your employers are able to make more money.
All the better to pay you with, my dear.

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