Comments on: Another blog post that won’t make any money http://blogs.reuters.com/mediafile/2013/02/06/another-blog-post-that-wont-make-any-money/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: JohnEarnhardt http://blogs.reuters.com/mediafile/2013/02/06/another-blog-post-that-wont-make-any-money/#comment-442582 Tue, 12 Feb 2013 18:29:18 +0000 http://blogs.reuters.com/mediafile/?p=36266#comment-442582 And then there is another way which Cisco is experimenting with that some call brand journalism. Those great reporters that are no longer at BusinessWeek or Wall Street Journal, etc. are still are great reporters. Some of them are working for us to produce content that our readers care about on our news site. These are not Cisco commercials (most don’t mention Cisco), but they tell stories about different technologies impact on business and individuals. Our only three rules for content: 1) tell a good story; 2) don’t hurt Cisco; 3) don’t help a competitor. You can see some of our efforts here: http://newsroom.cisco.com/take-share-eng age

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By: aikiwolfie http://blogs.reuters.com/mediafile/2013/02/06/another-blog-post-that-wont-make-any-money/#comment-442503 Fri, 08 Feb 2013 15:18:03 +0000 http://blogs.reuters.com/mediafile/?p=36266#comment-442503 Sounds a lot like the usual complaints we here from the old guard. “It’s not fair nobody likes us any more. We can’t compete”.

Advertising is not going to support every web venture out there and nobody ever said it would. So it’s time to stop complaining and start figuring out new ways to earn a crust.

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By: SFMCM http://blogs.reuters.com/mediafile/2013/02/06/another-blog-post-that-wont-make-any-money/#comment-442487 Thu, 07 Feb 2013 18:42:27 +0000 http://blogs.reuters.com/mediafile/?p=36266#comment-442487 How did Mr. McCarthy come to the conclusion that there is “an oversupply” of content on the web? I suspect it more likely that as we become a national economy based not on making things but on selling advertizing and financial products, that we are selling the same story over and over again to each other; that we are, so to speak, doing each other’s laundry.

Saying there is more content isn’t the same as more high quality content. There is more opinion, more propaganda disguised as news. However, genuine investigative or research writing is difficult to find.

The web is loaded with “good enough” stuff and loads of dreary slide shows. It is as if Powerpoint now dictates aesthetics and forces every story into its linear formula. Everyone who can construct a sentence imagines that writing is easy and seems to subscribe to the disproven myths of the “long tail” and that “information wants to be free”

Rebroadcasting someone’s work is not generating new web content, but, like styrofoam peanuts in a big box, “re-purposing” makes it look as if there’s a lot inside. Without news organizations and writers who are paid a living wage to create the original content what will a Google search show? Without donations, grant money and venture capital how will these aggregating sites survive?

Ad agencies are great at targeting their audiences. Perhaps the audience has become so trivialized that they’re getting difficult to spot in the bullrushes of commerce.

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By: Wheatsheaf http://blogs.reuters.com/mediafile/2013/02/06/another-blog-post-that-wont-make-any-money/#comment-442482 Thu, 07 Feb 2013 04:13:53 +0000 http://blogs.reuters.com/mediafile/?p=36266#comment-442482 Ryan has it all wrong. The reason that journalists can’t make any money on the Web isn’t that there’s too much journalism, it’s that there’s too much junk posing as real ournalism. What’s real journalism? Virtually everything that proclaims itself as journalism on the web is opinion that recycles (sorry, “curates”) somebody else’s reporting. If you’re reading something that isn’t opinion and is telling you something newsworthy you can’t find elsewhere, it’s likely to be journalism. You might ask, can’t opinion on the web be journalism? Maybe, but if 250 million other people in the country are doing the same thing, how can you tell the difference? And what’s the point?

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By: reality-again http://blogs.reuters.com/mediafile/2013/02/06/another-blog-post-that-wont-make-any-money/#comment-442477 Wed, 06 Feb 2013 22:20:57 +0000 http://blogs.reuters.com/mediafile/?p=36266#comment-442477 We’re immersed in BS

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