MediaFile

The whole world is going to play together: Zynga founder

“Do you want to play Atari?”

Mark Pincus is sharing an inscription from his high school yearbook with a roomful of journalists at his company Zynga’s San Francisco headquarters.

The purpose of this event, called Zynga Unleashed, is to reveal the roadmap of one of Silicon Valley’s fastest growing companies – but right now Pincus is looking back.

“I spent my youth trying to get everyone around me to play games,” he continues. “But somewhere between high school in my first job, games stopped happening. I think that video games were too complicated for the people around me and I couldn’t rationalize sitting and playing alone.”

The narrative Pincus is spinning omits a few twists and turns: the overseas stint, Harvard, the Washington years and the failed social network. He jumps right into the chip factory, five blocks down the road, where his multibillion dollar gaming company got its start five years ago.

“I set out with a small group of people to make gaming free, social and accessible. And something that would bring my friends and family back to play,” he relates, pressing a clicker that keeps the slides moving.

Black Eyed Peas founder talks tech at Mobile World

Black Eyed Peas founder and solo artist will.i.am explains why he is experimenting with new ways of connecting with fans through technology.

Endemol’s Bazalgette on Paxman and trust

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Endemol´s Chief Creative Officer Peter Bazalgette shares his thoughts on the MacTaggart Lecture by Jeremy Paxman and the current discussion over trust in television at the Edinburgh TV Festival.

Google’s Vint Cerf on TV and tech

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Google´s Chief Evangelist Vint Cerf speaks to Reuters Technology Correspondent Matt Cowan after delivering the Alternative MacTaggart speech at the Edinburgh International TV festival.

What is TV for?

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The Advisory Chair of the 2007 Edinburgh International TV Festival Peter Barron offers his thoughts on the lessons of this year´s industry gathering.

UK TV star dishes on dancing

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Host of the hit U.S. TV show “So You Think You Can Dance” Cat Deeley addresses the current discussion over trust at the Edinburgh International TV festival.

Edinburgh TV Festival

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Reuters TV correspondent Matt Cowan reports from the Edinburgh International Television Festival where media executives discuss the future of the global television business.