AOL cut more than 900 jobs around the world today — 20 percent of its staff — and India took a pretty tough cut from the axe: 400 jobs, according to several sources, and 300 contractors, according to another source. The nice thing for Reuters is that we have a big bureau in Bangalore, not too far from AOL, and plenty of our people know other people there and were able to get important details about the job cuts.
The Consumer Electronics Show rages on in Las Vegas. So does the purple press release prose. Here are a few more examples that I scraped together. I’ll keep a lookout for a fresh batch on Friday.
Here is Thursday’s first delivery of hot, overwrought, steaming, challenging, game-changing, erotically charged press release prose from the Consumer Electronics Show, the place where adverbs, adjectives and hyperbole go after they die. Click the links to see parts one and two from Wednesday.
Here’s another crop of special announcements emanating from the Consumer Electronics Show in Las Vegas. As with the first installment of “CES: Portraits in purple prose,” we bring you a selection of products and services that will revolutionize your paradigm, provide you with a turnkey solution and even pick the kids up from school and cast your vote for you on Election Day.
I was going to call this blog entry about this year’s Consumer Electronics Show press releases, “language crimes.” But that’s overheated. I’ll call it “overexcited claims” instead. It’s a sample of the sometimes purple, overwrought prose that press agents produce to show off clients’ products. At shows like CES, where 125,000 people overwhelm Las Vegas to gawk at consumer electronics for several days, there’s a lot of effort to get attention from harried, cranky journalists.
In my second day of searching for the most interesting and interestingly written press releases about the Consumer Electronics Show, I came across what appears to be an invitation for 125,000 people:
Here’s a note that my editor received from the press agent for Line2, which bills itself as “one of the most famous and best selling apps for the iPhone, iPod Touch and iPad (Android is being announced just before CES).” Among other things, Line2 “is a second line on your iPhone or Android phone that allows you to place and receive calls and SMS for free over Wi-Fi. When Wi-Fi is unavailable, Line2 will connect over a 3G/4G data connection or the cellular network. Never miss a call because you are out of range or Wi-Fi or cellular coverage.”
The Consumer Electronics Show, or CES as most people call it, produces approximately 1 million press releases for every person who attends the annual Las Vegas technology trade show. (Think: “There are 8 million stories in the Naked City. This has been one of them.”)