Fifty-six. Is it the new 65? Ask Steven Ainsley, the 56-year-old publisher of The Boston Globe. He is retiring, parent company New York Times Co said on Thursday, after three years as publisher. His successor is Christopher Mayer, 47, who joined the globe in 1984.
Newspaper advertising is a joke, local TV stations are struggling to get ads of their own, journalists are losing their jobs and media executives are calling 25 percent revenue declines an improvement. It sounds like something might be amiss in the U.S. media world.
We had a hard time finding the good news in Monday’s report that U.S. newspaper circulation has fallen more than 10 percent, based on an analysis of 379 daily papers. Thank goodness for the newspapers whose publishers helped them understand why losing hundreds or thousands of paying readers is good.
MySpace, the online social network (can we still call it that now that it has ducked out of the Facebook/Twitter competition?), appears to be pursuing what I’ll call the “two-pronged news strategy.” You get used to it when you cover media and technology. For those of you who don’t enjoy this privilege, it goes like this:
Monday’s newspaper circulation numbers please no one who makes their living from selling papers. That’s evident when you look at the top 25 dailies by circulation and see that the best performance came from The Wall Street Journal, which rose less than 1 percent. Considering that advertisers use these numbers to determine where to spend their money, there is little reason to rejoice.
It’s a good thing when the journalists write press releases. Today’s launch of the Chicago News Cooperative is something that we can share with you pretty much by cutting and pasting the press release. Unlike the jargon-filled missives from many companies, this is easy to read.
Newspapers often resemble a melting iceberg full of milling penguins when they talk about whether and how to make people pay for their news online. Newsday, the former Tribune-owned daily paper that serves New York’s Long Island, has left the iceberg. Here is the paper, in its own words:
It appears to be Music Wednesday on the Internet. On the same day that reports began circulating that Google and Facebook will launch a host of new music features, News Corp’s MySpace is turning up the volume on its own music offering.
The Wall Street Journal, ever on the hunt for new ways to please its readers and new ways to make money (and what, we ask, is wrong with that?), will launch a new, pricier version this November. Called “The Wall Street Journal Professional Edition,” it is designed for business readers who want more than what the daily newspaper and website provide on their own.