AOL or Aol is, as you likely know, being spun-off from parent Time Warner on Dec 9 to once again be an independent company. It’s expected to have a market valuation in the $3 billion range, a tad smaller than the $163 billion market cap it had when it actually bought Time Warner back in 2000.

The company, will unveil its ‘Aol’ brand identity on Dec 10, the same day it starts trading on the New York Stock Exchange under the ‘AOL’ ticker (but don’t let that confuse you).

Global brand and innovation consultancy Wolff Olins were the clever chaps who decided that losing all contact with the past and coming up with a completely brand new name might be a step too far. In fact, according to Wolff Olins CEO Karl Heiselman, the new logo (below) is “something bold and exciting that sets AOL apart.”

Click here to see a corporate video about the new brand identity.

And now The Washington Post is laying off staff, sources told me on Friday, and a spokeswoman confirmed.

The Post has cut an unknown number of washingtonpost.com workers, the website folks who until now have worked separately at the dot-com headquarters in Arlington, Virginia, across the river from the Post’s headquarters in Washington, D.C. One source told me up to 10 are going. That’s not as big a number as other places you’ve read about lately, but it’s still a painful cut. (Disclosure: I worked for The Washington Post Co. from 1998 to 2005)

Sources shared several names with me, but until those people confirm that they were laid off, I don’t want to publish them. What I can say is that there were several journalists and marketing people among the casualties. They are getting severance packages, but they are accompanied by non-disclosure agreements which prevent them from discussing their firings. Apparently, some of my sources said, they will be out of work by Dec. 31.

Why is this happening? Here’s what spokeswoman Kris Coratti said:

As part of the work we’re doing to turn around the business that supports our journalism, there were a small number of individual positions eliminated as a result of efficiencies we have found through our new structure and through new technology, and those have taken place in both print and online.

The background: The Post’s web staff, as I mentioned, is joining the main newsroom as they eliminate the gap that the paper set up many years ago by making its website a separate operation. The company, all my sources tell me, want to cut staff before the end of the year because next year the remainder would become unionized. Web staff are not unionized now. That, my sources say, would make it much more difficult for the money-losing Washington Post to cut costs by laying off people because they would be protected to some extent by their contract.

With yet layoffs taking place at U.S. media outlets from Conde Nast to BusinessWeek to Time Inc., and advertising revenue showing little sign of rising anytime soon, I have a feeling that we’ll continue to read grim entries like this one.

Since the emergence of digital technology and global networks, forgetting has become an exception, Mayer-Schonberger writes in "Delete".

"Forgetting plays a central role in human decision-making," he argues. "It lets us act in time, cognizant of, but not shackled by, past events."

Mayer-Schonberger shared his theory on how to fight back against the digital panopticon with Reuters before giving a lecture at the Royal Society for the encouragement of Arts, Manufactures and Commerce in London.

Usage on the company’s website has taken off like a rocket, up 1,703 percent year-over-year in September, and that doesn’t even count people who access the service through text messaging or specialized applications on their smartphones or computers.

But today was perhaps the most radical change of all. Twitter changed its cosmically deep and evocative signature query, “What are you doing?”

Now, Twitter wants to know, “What’s happening?”

No, it’s not an homage to the ’70s TV show by the same name.

Instead, as company co-founder Biz Stone explained in a post on the company’s blog on Thursday, Twitter wanted to re-invoke its vision of a “mobile status update.” And while this all may seem silly to some, Stone wrote that it is an attempt to recognize the larger importance of the Tweeters and their interactions.

Sure, someone in San Francisco may be answering “What are you doing?” with “Enjoying an excellent cup of coffee,” at this very moment. However, a birds-eye view of Twitter reveals that it’s not exclusively about these personal musings. Between those cups of coffee, people are witnessing accidents, organizing events, sharing links, breaking news, reporting stuff their dad says, and so much more.

It probably won’t change Twitter, Stone says, but at the very least it might make the service easier to explain to your parents.

Yinka Adegoke and Sinead Carew report the appointment of PepsiCo veteran Michael White (pictured below), who has no experience in pay TV, as DirecTV CEO is being read as a sign the company's parent, Liberty Media, just wants a baby-sitter until its sells the operation in the next couple of years.

Telecom leaders Verizon and AT&T approached Liberty earlier this year, they report. Both have cross-marketing deals with DirecTV and would leapfrog the rest of the market with the addition of DirecTV's subscriber base. But fears of insurmountable regulatory resistance put those talks on ice.

Liberty Media shareholders are set to vote this morning on a plan to split DirecTV from Liberty Entertainment -- a move that Wall Street believes could pave the way for a telephone company to put in a bid for DirecTV, leading to a similar bid for smaller rival Dish Network.

If Comcast gets its content pipeline connected to NBC Universal, the pressure on the telcos to boost subscribers could get them to test the regulatory waters again.

Not surprisingly, Hill said he has received a letter from Facebook’s lawyers informing him that his service selling Facebook friends ran afoul of the site’s terms of service and possibly a slew of trademark and computer fraud laws.

After some back and forth with the lawyers, Hill said that he has stopped offering one of his two Facebook marketing services and will no longer solicit friends for customers that have standard Facebook accounts. And he’s removed Facebook’s logos from his site.

“If they did want to take me to court over anything I’d probably be screwed, to be honest,” Hill said, citing Facebook’s deep pockets (He may also have been thinking about the $711 million in damages Facebook recently won in an anti-spam case).

But Hill hasn’t been scared away from Facebook entirely. He said that his firm uSocial will continue to sell fans to customers and companies that maintain a so-called Facebook Fan page.

That’s because the job of rounding up fans for a customer’s Facebook Fan page doesn’t actually require logging into their account, as was necessary for customers with personal Facebook pages. Instead it seems, uSocial will rely on a network of partners to solicit fans for customers by offering them the URL for a Facebook Fan page.

Whether Facebook considers the case closed is not entirely clear. Hill says he has not heard back from Facebook since he informed the company of his position a couple of weeks ago.

“Either they’ve given up or they’re trying to get a stronger case against me,” he says.

Facebook said in a statement that it will continue to enforce its policies and to protect the integrity of its site. “We’re pleased uSocial has agreed to comply.”

To use the words of TV detective Monk, "here's what happened..."

Newsweek put Palin on the cover ahead of the release of her book "Going Rogue."

Usually magazine covers before a big book launch are prized, but the former Republican vice presidential candidate didn't quite see it that way.

Palin criticized Newsweek for using the photo of her in athletic gear which was taken for an interview with a running magazine, and wrote on her Facebook page: "The out-of-context Newsweek approach is sexist and oh-so-expected by now."

Newsweek Editor Jon Meacham responded with a statement of his own on the magazine's Web site: "We chose the most interesting image available to us to illustrate the theme of the cover, which is what we always try to do,” he said. "We apply the same test to photographs of any public figure, male or female: does the image convey what we are saying? That is a gender-neutral standard."

Now Runner's World has decided to join in and put an Editor's Note on its Web site saying the Newsweek cover photo of Palin was shot exclusively for the August issue of the running magazine and those photos are "still under a one-year embargo."

So we called Newsweek and spokesman Frank De Maria said: "We purchased the photo from an agency and we were not aware of any issues with it."

A year since the election, Palin still manages to stir controversy -- and this wasn't even about her book...

Click here for more Reuters political coverage

Photo credit: Reuters/Jessica Rinaldi (man holding guitar with Palin written on it in July)

By Patrick Worsnip

It's not uncommon for journalists at some point in their careers to cross the barricades and become the people who dish out the news as spokespersons for an organization or firm, rather than being on the receiving end. It requires a different set of skills that can make the transition tough, and a stern test confronts former Reuters correspondent Martin Nesirky, who has just been appointed spokesman for U.N. Secretary-General Ban Ki-moon. After a high-flying career at Reuters that saw him fill senior editorial positions in London, Berlin, Moscow and Seoul, Nesirky has had some time to acclimatize to his new role by working for more than three years as spokesman for the 56-nation Organization for Security and Cooperation in Europe (OSCE), based in Vienna. But the move to New York brings much more formidable challenges.

Like any U.N. spokesperson, Nesirky, a Briton, will have to take into account the concerns of the 192 nations that belong to the world body. That's 192 different governments that can get upset by something he might say. But his chief problem may be his boss Ban, whose public image, to put it mildly, could take a little burnishing. Aside from his awkward use of English, which has television producers tearing their hair, Ban has had a rough ride from hostile media that have accused him of failing to use his position to end the world's conflicts and right its wrongs. (Defenders say he is more effective than he appears, works tirelessly behind closed doors, and has made at least some progress on such intractable issues as climate change, global poverty and the crisis in Darfur.)

Then there is the sprawling and ill-defined nature of the U.N. press and public relations operation, with different officials and factions competing for the secretary-general's attention and waiting to pounce on any mis-step by one of the others. The outgoing spokeswoman, Michele Montas of Haiti, stuck to the job for less than three years. In trying to stay close to the South Korean secretary-general, Nesirky could benefit from his knowledge of the Korean language from his time in Seoul. He is also married to a South Korean. But these advantages too could be a double-edged sword. U.N. diplomats have long complained that Ban is happiest in a Korean comfort zone and relies too much on a compatriot who serves as his deputy chief-of-staff, Kim Won-soo.

As a white male from a Western permanent member of the Security Council, Nesirky could also face suspicion from diversity lobbies and from the developing world, which already sees Ban as too much in thrall to the United States. (Ban's U.S. critics make the opposite accusation.)

In the world of spokespeople, the U.N. post may look from the outside like a dream job. But insiders were not so envious. Nesirky joins the world body as Ban is getting ready to try to persuade the great powers who decide these things that he has done well enough in his first five-year term of office, which ends in December 2011, that he deserves a second one. Most analysts give him a good chance, saying he has done nothing to offend key players in Washington and Beijing. But if they are wrong, Nesirky's job could turn out to be one of his shorter assignments.

It must have hit New York Times reporter Tim Arango’s e-mail inbox first (his writeup appeared about five minutes before I got the press release).

Here is what he wrote about Ginsberg, 47, the second senior executive to leave News Corp in recent months, following Chief Operating Officer Peter Chernin:

Mr. Ginsberg, a former lawyer in the Clinton White House, was hired in 1999 to be News Corporation’s director of communications. He was hired partly to refurbish the company’s image after a controversy in which Mr. Murdoch was said to have stopped publication of a book by Chris Patten, the former governor of Hong Kong, to curry favor with the Chinese government. Mr. Ginsberg’s portfolio within News Corporation expanded well beyond public relations. He gradually gained control over investor relations, marketing and corporate social responsibility. He also became an important bridge between Mr. Murdoch and Democratic politicians, particularly Bill and Hillary Clinton.

Ginsberg, Arango said, arranged a lunch between Bill Clinton and Murdoch in Harlem, and a year later with a New York Post newsroom tour. Eventually, the Post endorsed Hillary Clinton for the U.S. Senate in 2006 and Murdoch threw her a fundraiser at News Corp’s headquarters. (Yes, that is quite a feat to arrange for a newspaper that under Murdoch has leaned Republican more often than not.)

It’s also a feat to get a well-known Democrat to say what he said in the press release:

I will always be grateful to Rupert for the many opportunities he’s given me over the years… It was a difficult decision to leave a company that has been such a vital part of my life and I’ll miss the many talented colleagues who have helped make this such a thrilling and fascinating ride. But I’ve been thinking about leaving for a while now to pursue something new, and this seemed like the right time to do it.

Teri Everett, who spends plenty of time dealing with the horde of reporters who cover News Corp’s every move, will take over as the new communications chief. Reed Nolte will run investor relations.

Now the world may get the first glimpse of Chrome OS, the PC operating system as envisioned by the folks in Mountain View, California.

According to a report in TechCrunch citing “a reliable source,” a version of the Chrome operating system will be available for public download within a week.

TechCrunch said Google has a legion of engineers working on hardware driver support, and notes that the software may only run on a limited set of PCs at first:

We expect Google will be careful with messaging around the launch, and endorse a small set of devices for installation. EEE PC netbooks, for example, may be one set of devices that Google will say are ready to use Chrome OS. There will likely be others as well, but don’t expect to be able to install it on whatever laptop or desktop machine you have from day one.

Google said in July that it was working with PC manufacturers including Acer, Asus and Hewlett-Packard and promised that the first devices running the Chrome OS would be available in the second half of 2010.

Google also said at the time that the Chrome OS code would be “open sourced” later this year, so next week’s rumored release would be in keeping with the original timeline.

As PC world puts it, however, open source code is not the same as a ready-for-prime-time product.

But that doesn’t necessarily mean the average person will be able to download these files and get the OS up and running. Source code is just a collection of text files meant for software developers to tinker with.
As I understand it, to get the source code to work as a computer program, you need a compiler that brings all the source code together and turns it into something your computer can actually boot up.

So, if you’re a developer, you may soon get a taste of Chrome. The rest of the world may have to wait a bit longer.