ABC upfront has a little fun with Kimmel

May 13, 2008

kimmel.jpgMuch has been made about ABC, Fox, NBC and CBS taking a low-key approach to their upfront presentations this year. Still, ABC brought out Jimmy Kimmel for a few jokes in a reminder of what these events were like in past years.

The yin and yang of TV ad pricing

May 13, 2008

shaw.jpgWhy have prime-time network TV advertising prices been so strong in the scatter market — up in the double digits — after a rather lackluster upfront in 2007?

The Upfronts are dead, long live the Upfronts

May 13, 2008

upfront2.jpgFor years we have interviewed media analyst/newsletter editor/industry maven Jack Myers about the television upfronts. We have tried to track him down at upfront parties, cocktail napkin in hand, to get his initial reaction on the new shows trotted out by the networks while he talks to the most senior executives. We have written up his forecasts and predictions on how many billions of advertising dollars the nets will say they have booked.

Flying blind into the upfronts?

May 9, 2008

drone.jpgOne thing you can bank on next week is that the TV networks won’t be showing off dazzling pilots of new shows at the upfronts, as we highlighted in a preview.