Activision Blizzard’s “Call of Duty: Modern Warfare 3″ video game racked up more than $400 million in sales on its first day in stores in the U.S. and the UK, beating last year’s record of 5.6 million units, or $360 million in sales of “Call of Duty: Black Ops.” That game went on to sell $1 billion in less than two months.
One of the biggest video game launches ever is going down tonight at stores all over the U.S. “Modern Warfare 3″, the eighth game in the “Call of Duty” series is going on sale at midnight While the usual suspects like GameStop and Best Buy will be open late to accommodate the crowds, Wal-Mart is going all out by hosting tournaments centered around the game at more than 2,700 stores starting at 8 p.m..
Social games company Zynga is adept at converting its current players to its new games, just as smoothly as some of the top video game franchises like Call of Duty, according to a new 21-page report by the game tracking service and social network Raptr.
How did Bobby Kotick, the CEO of the largest video game company in the United States, end up with a speaking role alongside Brad Pitt in the upcoming movie Moneyball?
The showdown between next fall’s biggest first-person shooters escalated at E3 this week, with EA’s and Activision Blizzard’s top brass exchanging some vitriol. Bobby Kotick, Activision Blizzard’s CEO first went on CNBC on Monday claiming that EA’s “Battlefield 3″ was just a PC title with only a ”small audience.” In response, EA’s CEO, John Riccitiello, told Reuters that Kotick was spreading misinformation about “Battlefield 3″ and that contrary to what Kotick said, it would be widely available on consoles.
Blizzard Entertainment, the publisher of World of Warcaft and StarCraft 2 (Korea’s national past time) turns 20 this year. In February 1991, three UCLA grads, Allen Adham, Frank Pearce, and Mike Morhaime founded a publishing company called Silicon & Synapse. Based in Irvine, California, it would later go on to be known as Blizzard Entertainment and crank out $1.65 billion in revenue 2010.
The video game sector is often seen as being particularly ripe for consolidation, with some expecting old line media giants such as Time Warner to swoop in and scoop up a publisher to diversify their entertainment rosters.
Much of the buzz in gaming these days revolves around two small but fast-growing areas: social games and mobile ones played on smartphones. But two titans of the video game industry have decidedly different takes on those markets.
Video game executives are some of the most optimistic you’ll ever meet. But you have to think they dream of the good old days (of only one year ago) when the industry was called “recession resistant”, thanks to the idea that “cocooning” consumers would, ad infinitum, plop down $60 for games.