On Twitter, dubious health claims from e-cigarette bots

June 27, 2013

Advertising is a funny medium. TV spots, radio jingles, banner ads — none of these are meant to get us to rise out of our seats and run to the store. Instead, most advertising is meant to impress something upon us: an idea, a favorable opinion, a subtle memory of a brand name. As social media has gotten more sophisticated, however, a funny thing appears to have happened online: People with products to sell aren’t even bothering to call themselves advertisers.

Bluefin Labs names former Razorfish, Publicis exec as CEO

July 25, 2012

Bluefin Labs– a company that tracks a brand’s perception on social media sites while a commercial airs on TV– has named a new CEO.  JP Maheu has signed on with the fledgling company as CEO while its co-founder Deb Roy will take up the role of chairman.

Ad startup SessionM nabs big clients, expands

July 12, 2012

Advertisers have long sought to grab the attention of the notoriously inattentive mobile user. And Lars Albright is seeking to provide just that by “gamifying” mobile ads.

Google touts its ad metrics as Facebook confronts hurdles

May 29, 2012

Google just put out a study touting metrics as a way to sell more advertising.

But the most interesting part of the study is the timing. It comes on the heels of the Facebook advertising fiasco, when just days before its hotly anticipated IPO, General Motors said it would stop advertising on the social network, raising the question of the value of a Facebook ad.

Race On: Will the media outpace U.S. GDP growth as Veronis forecast?

April 12, 2012

Athlete Alyson Felix in training for this year's Olympics. Will U.S. economy keep pace? (Photo: Reuters)

from Paul Smalera:

The recession killed journalism – and saved it

April 2, 2012

Over the last few years, thanks to the global economic crisis – encapsulating everything from the 2008 housing crash to today’s ongoing euro zone sovereign-debt debacle – much ink has been spilled about the reshaping of the world’s economy, especially about the domestic job market.

Why can’t Facebook and Twitter say the A-word?

March 1, 2012

What’s the most uncool word in social media?

Advertising.

Just look at the pains the top social networking companies take to avoid uttering the dreaded term.

Nearly every Super Bowl commercial, in one post

By Anthony De Rosa
February 3, 2012

We are compiling all the Super Bowl commercials here so you don’t have to. Once we’ve got most of them, we’ll ask you to vote which one you think was the best. In the meantime, post what you think about the ones we have here in the comments below.

Viacom chief Dauman plays down Nickelodeon ratings dip, sees more ads

December 5, 2011

Viacom CEO Phillipe Dauman

Viacom Chief Executive Phillipe Dauman tried to play down the Nickelodeon surprise double-digit ratings drop in September as a Nielsen glitch which is being worked on and would not impact the upcoming quarter.

As Nike sticks by a tarnished Penn St., others flee

November 16, 2011

The last 10 days have obviously tarnished the Penn State brand, and left advertisers, sponsors, and others closely associated with the university and its football program with some tough questions. Boiled down, it amounts to this: How far should you go to distance yourself from the crisis?