Advertising is a funny medium. TV spots, radio jingles, banner ads — none of these are meant to get us to rise out of our seats and run to the store. Instead, most advertising is meant to impress something upon us: an idea, a favorable opinion, a subtle memory of a brand name. As social media has gotten more sophisticated, however, a funny thing appears to have happened online: People with products to sell aren’t even bothering to call themselves advertisers.
Bluefin Labs– a company that tracks a brand’s perception on social media sites while a commercial airs on TV– has named a new CEO. JP Maheu has signed on with the fledgling company as CEO while its co-founder Deb Roy will take up the role of chairman.
Google just put out a study touting metrics as a way to sell more advertising.
But the most interesting part of the study is the timing. It comes on the heels of the Facebook advertising fiasco, when just days before its hotly anticipated IPO, General Motors said it would stop advertising on the social network, raising the question of the value of a Facebook ad.
from Paul Smalera:
Over the last few years, thanks to the global economic crisis – encapsulating everything from the 2008 housing crash to today’s ongoing euro zone sovereign-debt debacle – much ink has been spilled about the reshaping of the world’s economy, especially about the domestic job market.
We are compiling all the Super Bowl commercials here so you don’t have to. Once we’ve got most of them, we’ll ask you to vote which one you think was the best. In the meantime, post what you think about the ones we have here in the comments below.
Viacom Chief Executive Phillipe Dauman tried to play down the Nickelodeon surprise double-digit ratings drop in September as a Nielsen glitch which is being worked on and would not impact the upcoming quarter.
The last 10 days have obviously tarnished the Penn State brand, and left advertisers, sponsors, and others closely associated with the university and its football program with some tough questions. Boiled down, it amounts to this: How far should you go to distance yourself from the crisis?