Lifetime, Scripps pitch advertisers

April 21, 2009

How do you sell TV advertising in this environment? If you’re Scripps Networks, you trumpet the product integration available in your make-over and do-it-yourself programs. You also make no bones about how difficult things are for advertisers and consumers.

Twitter, from poor man’s email to innovation leader

April 17, 2009

He once called Twitter the poor man’s email. But to hear Google CEO Eric Schmidt today, one would be forgiven for thinking it’s the next big thing.

Gannett sets the tone for a tough earnings period

April 16, 2009

Let the bleeding begin. USA Today publisher Gannett kicked off earnings season for media companies this morning, posting a 60 percent drop in quarterly profit.

Bravo back with more housewives, fashionistas, crazies

April 14, 2009

Bravo unveiled its new TV lineup at its upfront breakfast on Tuesday– and it’s chock full of more of those grating characters and train-wreck scenarios that have proved so successful for the cable network.

Same old song: Ad spending forecast cut yet again

April 14, 2009

So how low can it go? One percent? Three percent? Five percent? Let’s try a decline of 6.9 percent — since that’s the latest forecast for global advertising spending from ZenithOptimedia.

Making the grade: Adweek out with agency report cards

April 13, 2009

Adweek is out today with its annual ad agency report cards — and it looks like nobody took home an “A” for 2008. The trade publication covers 25 companies, picked based on size and influence. Agencies are judged on creative performance, management and revenue growth profitability (these final two factors were a challenge in 2008 for obvious reasons).

Look out: US online advertising seen down 5 percent

April 9, 2009

From the bearish forecast department: Screen Digest, a media research firm, issued an outlook today predicting a 5 percent decline in online advertising in 2009. Folks, we’re not talking about newspapers or network television or radio here. We’re talking about the Web.

Baseball makes its pitch in new ad campaign

April 8, 2009

Ah spring. Opening day. Stolen bases. Hot dogs. Rain delays. Fresh baseball commercials flashing across your TV set.

Verizon launches interactive ads on FiOS

April 8, 2009

Looking to expand its options for video content,  Verizon has quietly started to emulate DVD video technology in its FiOS television system. This means that its on-demand video offerings will eventually include interactive options such as extra chapters, subtitles or files with information about the actors in a show, just like movie DVDs have offered for years.

How much is Google to blame for newspapers’ woes?

April 8, 2009

The Web is abuzz over Eric Schmidt’s speech on Tuesday at the Newspaper Association of America’s annual meeting in San Diego — a speech, as the New York Times points out, in which the Google leader sidestepped any controversy and instead delivered “a lengthy discourse on the importance of newspapers and the challenges and opportunities brought about by technologies like mobile phones.”