Schmidt’s comments on the microblogging site are picked over with the kind of meticulous care often associated with neurosurgery, simply because Twitter is often rumored to be a Google acquisition target.
On Thursday, In an apparent reversal of his earlier pooh-poohing, Schmidt declared Google to be open to some sort of advertising partnership with Twitter.
“Twitter proves innovation is alive and well in Silicon Valley, and it’s really come on-board very strong in the last year,” Schmidt told investors and analysts on a conference call after unveiling better-than-expected first-quarter earnings.
“To the degree they become successful, it could become a channel for real-time information, for which you can hang advertising products, whether it’s a text ad or video ad, off of it. I don’t know personally their strategy, but it strikes me that’s a logical strategy for them to pursue and something we would be happy to pursue.”