How do you sell TV advertising in this environment? If you’re Scripps Networks, you trumpet the product integration available in your make-over and do-it-yourself programs. You also make no bones about how difficult things are for advertisers and consumers.
Bravo unveiled its new TV lineup at its upfront breakfast on Tuesday— and it’s chock full of more of those grating characters and train-wreck scenarios that have proved so successful for the cable network.
Adweek is out today with its annual ad agency report cards — and it looks like nobody took home an “A” for 2008. The trade publication covers 25 companies, picked based on size and influence. Agencies are judged on creative performance, management and revenue growth profitability (these final two factors were a challenge in 2008 for obvious reasons).
From the bearish forecast department: Screen Digest, a media research firm, issued an outlook today predicting a 5 percent decline in online advertising in 2009. Folks, we’re not talking about newspapers or network television or radio here. We’re talking about the Web.
Looking to expand its options for video content, Verizon has quietly started to emulate DVD video technology in its FiOS television system. This means that its on-demand video offerings will eventually include interactive options such as extra chapters, subtitles or files with information about the actors in a show, just like movie DVDs have offered for years.
The Web is abuzz over Eric Schmidt’s speech on Tuesday at the Newspaper Association of America’s annual meeting in San Diego — a speech, as the New York Times points out, in which the Google leader sidestepped any controversy and instead delivered “a lengthy discourse on the importance of newspapers and the challenges and opportunities brought about by technologies like mobile phones.”