How anxious are you? Advertisers want to know

March 6, 2009

It doesn’t take genius to see that Americans are anxious, what with people losing the jobs they needed to pay for mortgages that now are underwater and can’t be funded by savings, since all that was pretty much wiped out with the stock market collapse.

IPG’s media biz blooming in China

March 6, 2009

Ahh, springtime in China.

It’s turning out to be quite a nice season for Interpublic’s Initiative. The media and digital agency has won three accounts already this month in China — widely viewed as the hottest area to be in advertising.

Verizon Wireless sues Velveteen Rabbit promoters

February 25, 2009

You’d think nothing could be cuter than a stuffed rabbit that comes to life to cheer up a lonely child. But Verizon Wireless rewarded the promoters of Velveteen Rabbit, the movie, with a not-so-cuddly lawsuit.

Will Boost’s “so wrong” ads bring it to the masses?

February 20, 2009

How would you widen your appeal beyond an audience of  14-24 year-olds to say the 18-35 year-old demographic? Some companies might give their advertising a gentler or more grown up tone. Others might throw in a service credit or some airmiles. 
Boost Mobile has decided the right theme is “wrong”
Investors already thought its recently-launched $50 unlimited mobile service plan was so competitive their first reaction was to sell shares in rival companies. The plan’s arrival in a terrible economy plagued with job cuts is also expected to draw crowds. 
But to make sure Boost, a unit of Sprint Nextel, launched an ad campaign designed by Santa Monica-based ad agency 180 LA, to stand out from the clutter. 
One has a coroner eating lunch over a dead body and at one point holding an internal organ in one hand and sandwich in the other. Is this wrong? he asks. Not as wrong like high prices. 
Then there’s a girl on a bike questioning if there’s something wrong about her flowing long arm pit hair.  The answer is of course that its not as wrong as sneaky charges in phone bill.
And what about the cute pig who’s tucking into a plate of ham at the dinner table. 
“Is this so wrong? Its delicious.” says the pig. “I’ll tell you what’s wrong, a cellphone company that advertises one price and charges you hidden fees well north of that.”
Sprint said yesterday that Boost has been taking in 6 times more customers than it is losing since the new plan was launched Jan. 22. Now that  the campaign launched this week on national TV it will be interesting to see the effect on sales.
(Photos: Boost)

Throwing an orgy of pessimism? Well, don’t invite Viacom

February 12, 2009

How bad is the advertising market? Pretty bad, says Viacom Chief Executive Philippe Dauman. And it’s only going to get uglier.

Risky Biz: A Michael Phelps, A-Rod marketing team

February 10, 2009

Sort of a tough week to have Michael Phelps featured in one of your advertisements. Or Alex Rodriguez, for that matter. But what if you use both world famous athletes in your advertising? Or worse yet, what if you use them both in the same spot?

Looks like Yahoo’s not buying Tumblr

February 10, 2009

Gawker/Valleywag created a bit of stir on the blogosphere Monday with its report that Yahoo was in talks to buy blogging startup Tumblr for “low to mid-eight figures,” or as much as $50 million.

Kellogg drops Phelps after photos

February 6, 2009

We won’t be tempted by puns. Or any sort of lame wordplay.  We’ll play this straight. Seriously. Here goes: After all the bad publicity caused by a photo of Michael Phelps apparently taking a bong hit, Kellogg has decided to dump the superswimmer.

And a final word from our Super Bowl sponsor

February 4, 2009

Did you feel like all you saw in the first half of the Super Bowl — well, besides Pittsburgh’s James Harrison taking his interception 100 yards to the house — were commercials? Certainly there were a lot of them. In fact, a record amount of commercial time ran over the entire course of this year’s Super Bowl.

Write this down: News Corp

February 2, 2009

News Corp is many things to many people. Its latest incarnation? Pinata.

Everyone is taking a whack at Rupert Murdoch’s international media empire these days as its stock languishes and it gets ready to report second-quarter financial results on Thursday. Newspaper advertising revenue is falling, the movie season hasn’t looked so hot so far, MySpace is unlikely to friend Facebook, the euro and the pound are hurting European operations, DVDs are dying and cable networks revenue doesn’t look like it will be able to compensate.