It doesn’t take genius to see that Americans are anxious, what with people losing the jobs they needed to pay for mortgages that now are underwater and can’t be funded by savings, since all that was pretty much wiped out with the stock market collapse.
How would you widen your appeal beyond an audience of 14-24 year-olds to say the 18-35 year-old demographic? Some companies might give their advertising a gentler or more grown up tone. Others might throw in a service credit or some airmiles.
Boost Mobile has decided the right theme is “wrong”
Investors already thought its recently-launched $50 unlimited mobile service plan was so competitive their first reaction was to sell shares in rival companies. The plan’s arrival in a terrible economy plagued with job cuts is also expected to draw crowds.
But to make sure Boost, a unit of Sprint Nextel, launched an ad campaign designed by Santa Monica-based ad agency 180 LA, to stand out from the clutter.
One has a coroner eating lunch over a dead body and at one point holding an internal organ in one hand and sandwich in the other. Is this wrong? he asks. Not as wrong like high prices.
Then there’s a girl on a bike questioning if there’s something wrong about her flowing long arm pit hair. The answer is of course that its not as wrong as sneaky charges in phone bill.
And what about the cute pig who’s tucking into a plate of ham at the dinner table.
“Is this so wrong? Its delicious.” says the pig. “I’ll tell you what’s wrong, a cellphone company that advertises one price and charges you hidden fees well north of that.”
Sprint said yesterday that Boost has been taking in 6 times more customers than it is losing since the new plan was launched Jan. 22. Now that the campaign launched this week on national TV it will be interesting to see the effect on sales.
Sort of a tough week to have Michael Phelps featured in one of your advertisements. Or Alex Rodriguez, for that matter. But what if you use both world famous athletes in your advertising? Or worse yet, what if you use them both in the same spot?
We won’t be tempted by puns. Or any sort of lame wordplay. We’ll play this straight. Seriously. Here goes: After all the bad publicity caused by a photo of Michael Phelps apparently taking a bong hit, Kellogg has decided to dump the superswimmer.
Did you feel like all you saw in the first half of the Super Bowl — well, besides Pittsburgh’s James Harrison taking his interception 100 yards to the house — were commercials? Certainly there were a lot of them. In fact, a record amount of commercial time ran over the entire course of this year’s Super Bowl.
News Corp is many things to many people. Its latest incarnation? Pinata.
Everyone is taking a whack at Rupert Murdoch’s international media empire these days as its stock languishes and it gets ready to report second-quarter financial results on Thursday. Newspaper advertising revenue is falling, the movie season hasn’t looked so hot so far, MySpace is unlikely to friend Facebook, the euro and the pound are hurting European operations, DVDs are dying and cable networks revenue doesn’t look like it will be able to compensate.