So who won the $uper Bowl?

February 2, 2009

 Who won the Ad Bowl? Who knows?

It really depends on who you listen to. I liked the Pepsi Bob Dylan advertisement, and was a bit turned off by the Teleflora wisecracking box commercial. But when I spoke with Professor Tim Calkins of the Kellogg School of Management, who oversees a Super Bowl advertising review,  he had nothing but good things to say about the spot, calling it “an astonishing piece of advertising.”

Super Bowl Sunday!

February 2, 2009

The Super Bowl — that little football game that is watched by a few people and attracts a bit of interest from advertisers — has come and gone. Was it a blockbuster year? We’ll let you decide, but clearly companies had more at stake this time around than usual.

Super Bowl Sunday? Try Super Bowl Friday

January 30, 2009

When you’re spending up to $3 million for 30 seconds of Super Bowl time, you really, really want to get your money’s worth. So what do you do? Hold press briefings, drag executives out for interviews, hold contests, and, of course, post the commercials on YouTube even before they air on game day. Gone, mostly, are the days when advertisements would actually debut at the Super Bowl.

Domino dancing with Conde Nast

January 28, 2009

April Fool’s Day is still a few months away, giving magazine publisher Conde Nast some time to pull a few practice gags. The latest is its decision to kill Domino magazine — days after appointing a new chief to run it.

New York Times — Profit sliding, Red Sox stake up for sale

January 28, 2009

The New York Times confirmed this morning that it’s looking to get rid of its stake in the Boston Red Sox baseball team, something previously reported by a number of news outlets.

Ad market finds the upside of down

January 27, 2009

There have been plenty of doomsday forecasts about 2009 advertising spending, brought on by the financial crisis. Especially when online advertising, so long on the rise even as print ad revenue fell, started falling too.

Picture gets darker for 8,000 Sprint workers

January 26, 2009

Employees of embattled wireless service Sprint had yet another reason to complain on Monday after the company, which has been losing customers for years, announced 8,000 job cuts.

Media is dizzy for inauguration

January 20, 2009

It’s inauguration day – and that means media will be going all out. From wires to newspapers to TV and radio, correspondents will be covering every possible angle of the event. And they won’t have a problem finding an audience.

It’s Super Bowl time and that means beer ads

January 16, 2009

We recently wrote that advertisers have even more riding on this Super Bowl than usual. There may be no better illustration of this than Anheuser-Busch InBev, brewer of such Super Bowl marketing staples as Bud and Bud Light.

CES: TiVo’s Tom Rogers stands up for show

January 10, 2009

TiVo, the small company with the big brand name and tiny marketing budget, has long used CES as a primary showcase for its new products and initiatives.