from Shop Talk:

Dump 10 Facebook ‘friends,’ win a Whopper

January 8, 2009

JAPAN BURGER/If ever you needed a reason to clear the dead wood from your Facebook posse, here it is: Burger King will give you a free Whopper hamburger every time you cut 10 of your "fair-weather web friends."

Even Apple music wants to be free, sort of

January 7, 2009

The New York Times headline on Apple’s Macworld convention is so snappy that it almost frees me of the obligation to write this blog entry today:

Holidays bring much-needed cheer to Hollywood

December 29, 2008

Christmas was good to Hollywood.

The top holiday movie, “Marley & Me,” sold an estimated $37 million worth of tickets during the traditional three-day weekend beginning on Friday, and overall Christmas Day sales reached $75 million, up about $10 million from last year.

We need our music videos!

December 22, 2008

For all of you expecting a slow week at work, and looking forward to killing some time by watching your favorite music videos on YouTube, we have some bad news for you. Warner Music Group ordered YouTube on Saturday to remove all music videos by its artists. So, in other words, you’re not going to find the Red Hot Chili Peppers or T.I. on YouTube today — or at least you shouldn’t.

Cautious splurge: the art of luxury advertising

December 5, 2008

Advertising at the highest end of the luxury market may be the last to get hit in an economic slump, but it’s still going to get scathed before the ad market turns around, Nick Brien, who heads up Interpublic Group’s Mediabrands, a holding company for media buying and planning agencies,  told the Reuters Media Summit in New York.

from Summit Notebook:

Baseball’s Bud Selig: Won’t be Commish again. Really.

December 2, 2008

It's easy to tell that Bud Selig, Major League Baseball's commissioner, is a lifer, a true old-school fan with his dream job. He tells great stories about being a fan, a lifelong friend of icons like Hank Aaron, and is famous for being energetic when watching games live.

Dial M For MySpace mobile advertising

December 1, 2008

MySpace co-founder Chris DeWolfe is bullish on the mobile advertising market, but says ad agencies and corporate sponsors haven’t figured out to dial into it.

Online ad spending outlook lowered by $1.3 billion

December 1, 2008

What’s the first thing many companies cut when times get tough?  The marketing budget, of course. And, according to industry researcher eMarketer, spending on Internet advertising is not spared the knife.  The firm now pegs 2008 U.S. online ad spending at $23.6 billion, down from its August projection of $24.9 billion. The new forecast would still represent an 11.3 percent bump from 2007.

Desperately seeking hits: MPG

December 1, 2008

Are people going to watch more TV because they’ve no money to go out? According to media buying and planning agency MPG — a subsidiary of Havas, the world’s sixth-largest ad firm — the answer is no, unless the TV networks come up with better shows.

Multi-vehicle pile-up on Madison Avenue

November 20, 2008

Dimming prospects for an auto bailout spell trouble for the folks on Madison Avenue. Already, sources say that General Motors is taking a hard look at all of its advertising contracts – held by Interpublic and Publicis — to see if they should be renewed as they come up.