“Motrin moms” and the perils of social media marketing

November 18, 2008

With the fallout from the so-called “Motrin moms” debacle still echoing around the Web, it seems an appropriate time to highlight, once again, the perils of social media marketing. Of course, this is not the first time that a big corporation has managed to arouse the ire of the online masses, and it sure won’t be the last. But the Motrin case is notable for the swiftness and ferocity of the response, not to mention all the angry “tweets.”

Is MySpace dreaming of a music device?

November 7, 2008
    Step right up and take your best shot. Think you’ve got a digital music player that can compete with Apple’s iPod? Bring it. Go ahead. Others have. Look what happened to them.

Think Microsoft’s Zune or Sandisk’s Sansa.

No election hangover at Time Warner

November 5, 2008

Today’s a key day for Time Warner. Despite all the worries about a downturn in advertising and consumer spending, the media company managed to post higher-than-expected results. What helped? The summer blockbuster “The Dark Knight” for certain, as well as CNN.

Seeking good media news, finding Police shows

November 3, 2008

Perhaps the business outlook for most industries is bleak thanks to the global economic crisis, but there’s a strangeness to the media industry’s troubles, since it has to report on its own undoing. And there is plenty of undoing to report.

A big name in advertising with a big idea

October 31, 2008

In advertising, you don’t get much bigger than Procter & Gamble — or much smaller than a start-up with your name on the door. But it seems Jim Stengel, the former P&G global marketing head, figures he can make something big out of the small company he’s launching on Monday, Jim Stengel LLC.

More bad news in advertising outlook

October 28, 2008

If you were looking for any positive signs from the advertising industry, perhaps as vendors try to drum up business amid the rough economy, forget it. Times are tough there too.

Take my savings — but not my mediocre TV shows

October 27, 2008

No doubt about it, the financial crisis has been tough on the media business. Just ask Sumner Redstone, the folks over at the Associated Press, or anyone on Madison Avenue.

Financial Times adapts to financial times

October 22, 2008

It looks like The Guardian was the first to report that the Financial Times would cut up to 60 jobs in its editorial library and managing editor’s office, as well as its advertising sales, finance, IT, conferences and marketing departments. The Guardian might have overplayed things a bit, as we hear no one has decided on final numbers and that plenty of cuts could come through leaving some jobs unfilled and various other humane means.

Anyone care to bet on World Series TV ratings?

October 21, 2008

rays.jpgThere’s been quite a bit of hand-wringing over this year’s World Series, which starts this week. It boils down to how Tampa Bay vs. Philadephia doesn’t exactly have the sex appeal of Los Angeles vs. Boston.

Reviews mixed on first Google-powered phone

October 16, 2008

andriod.jpgThe first Google phone may not be a stunner to look at and it doesn’t come packaged with as much hype and glamour as iPhone. However, reviews say G1′s signficance is that it still represents the first real alternative to Apple’s popular touch-screen phone.