With the fallout from the so-called “Motrin moms” debacle still echoing around the Web, it seems an appropriate time to highlight, once again, the perils of social media marketing. Of course, this is not the first time that a big corporation has managed to arouse the ire of the online masses, and it sure won’t be the last. But the Motrin case is notable for the swiftness and ferocity of the response, not to mention all the angry “tweets.”
Today’s a key day for Time Warner. Despite all the worries about a downturn in advertising and consumer spending, the media company managed to post higher-than-expected results. What helped? The summer blockbuster “The Dark Knight” for certain, as well as CNN.
Perhaps the business outlook for most industries is bleak thanks to the global economic crisis, but there’s a strangeness to the media industry’s troubles, since it has to report on its own undoing. And there is plenty of undoing to report.
In advertising, you don’t get much bigger than Procter & Gamble — or much smaller than a start-up with your name on the door. But it seems Jim Stengel, the former P&G global marketing head, figures he can make something big out of the small company he’s launching on Monday, Jim Stengel LLC.
It looks like The Guardian was the first to report that the Financial Times would cut up to 60 jobs in its editorial library and managing editor’s office, as well as its advertising sales, finance, IT, conferences and marketing departments. The Guardian might have overplayed things a bit, as we hear no one has decided on final numbers and that plenty of cuts could come through leaving some jobs unfilled and various other humane means.
The first Google phone may not be a stunner to look at and it doesn’t come packaged with as much hype and glamour as iPhone. However, reviews say G1’s signficance is that it still represents the first real alternative to Apple’s popular touch-screen phone.