MySpace rolled out the public test of its MyAds system, a service created for small businesses that want to run banner advertising on the online social network. Designed to take advantage of the personal information that MySpace members provide, it’s geared primarily toward folks whose businesses are small enough that they don’t have things like media buyers. (See the e-mail conversation with our friend at Bacon Salt at the bottom of this entry for an example of what I mean.)
The Interactive Advertising Bureau and PricewaterhouseCoopers issued their latest web spending figures, which are helpful if you care about what happened in the first six months of the year.
Could we soon see a flashy Google advertisement on TV? It’s possible, according to a Wall Street Journal article, which says that the search advertising powerhouse has quietly approached several ad agencies about efforts to promote some products.