Yahoo! Yahoo gets a makeover

September 18, 2008

yahoo1.jpg Yahoo is about to make a radical change to its home page — mostly trying to make it a more personal experience. It begins testing the page, on a small basis, today, Reuters reports.

All eyes on Goldman — the conference, that is

September 17, 2008

goldman.jpgWe’ll be paying close attention to Goldman Sachs today for reasons other than the wrenching financial crisis. Our interest relates to the investment bank’s Communacopia conference, an annual meeting of some top media players.

NBC’s super ad sales

September 12, 2008

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NBC’s sports department is having quite a year. We all know about the Olympics, but now it appears they are raking in money for the 2009 Super Bowl.

From weird to weirder, Microsoft has Gates do the robot

September 12, 2008

The first Jerry Seinfeld/Bill Gates commercial that debuted last week got a reception about as warm as the one received by the product it was supposed to be promoting: Windows Vista. For those who missed the 2007 debut of Vista, the answer is not very.

Slim chance for New York Times Co.

September 11, 2008

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Few investors are interested in newspapers these days — except for the super rich.

So what’s the outlook for media?

September 9, 2008

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For the media business, the next couple of days will likely set the tone for the remainder of the year. Why? Because just about everyone who is anyone will be speaking at a Merrill Lynch conference out in California.

Bill Gates + Jerry Seinfeld = What?!!???

September 5, 2008

microsoft.jpgJerry Seinfeld, a huge marketing budget, and well-respected agency Crispin Porter + Bogusky would seem a recipe for success. Unfortunately for Microsoft, which kicked off a $300 million advertising campaign last night, the first commercial debuted to lukewarm reviews.

Microsoft to drop $300 mln in cool quest

August 21, 2008

seinfeld-bee.jpgTired of being the punch line in Apple’s wildly successful “Get a Mac” ad campaign, Microsoft has pulled out the big guns and turned to … comedian Jerry Seinfeld. The software giant is planning on spending about $300 million to clean up its image, according to the Wall Street Journal.

Take cover: Forecast darkens for cable spending

August 13, 2008

storm-clouds.jpgAnybody out there in TV land riding an Olympic buzz (NBC’s ratings have been scorching) will be brought back down to earth by these numbers from SNL Kagan.