Yahoo is about to make a radical change to its home page — mostly trying to make it a more personal experience. It begins testing the page, on a small basis, today, Reuters reports.
The first Jerry Seinfeld/Bill Gates commercial that debuted last week got a reception about as warm as the one received by the product it was supposed to be promoting: Windows Vista. For those who missed the 2007 debut of Vista, the answer is not very.
The Google-Yahoo deal is coming under more fire – this time from advertisers.
The Association of National Advertisers has sent a letter to U.S. regulators objecting to the proposed Internet search advertising partnership between Yahoo and Google, supplying critics with even more fodder to shoot down the deal.
Jerry Seinfeld, a huge marketing budget, and well-respected agency Crispin Porter + Bogusky would seem a recipe for success. Unfortunately for Microsoft, which kicked off a $300 million advertising campaign last night, the first commercial debuted to lukewarm reviews.
Tired of being the punch line in Apple’s wildly successful “Get a Mac” ad campaign, Microsoft has pulled out the big guns and turned to … comedian Jerry Seinfeld. The software giant is planning on spending about $300 million to clean up its image, according to the Wall Street Journal.