Cable TV ads didn’t crater in Q2 – Pali

August 8, 2008

It looks like cable networks advertising held up quite well, despite investors fears, says Pali Research’s Richard Greenfield.

Google, Microsoft augur tougher times ahead

July 18, 2008

googlesign.jpgGoogle’s second quarter earnings disappointed Wall Street yesterday and sent its shares tumbling. The search giant blamed lower returns from managing its huge cash piles but analysts are also concerned the market leader in search advertising might augur a wider slowdown in online advertising.

The clock is ticking in Hollywood

June 30, 2008

hollywood.jpgTick, tock, tick, tock.

The countdown is underway in Hollywood, with just hours to go before the contract covering 120,000 members of the Screen Actors Guild expires. What happens next is anybody’s guess, though it would be some time before actors walked off the job.

Who’s paying for all that Coke on American Idol?

June 23, 2008

kevin-martin2.jpgIf it wasn’t sufficiently clear that Ford is paying for those Mustangs on TV, or who’s supplying all that Coca-Cola to the American Idol judges, the Federal Communications Commission may make everyone involved in this obfuscation ‘fess up.
    
According to the Wall Street Journal, the FCC is expected to launch a formal proceeding this week to consider rules for proper disclosure of what the industry calls product placement: the frequently annoying inclusion of brand names into scripts for TV shows, movies and, according to some, novels.
    
Some ideas under consideration include requiring TV shows to put up a notice similar to the ones used by political candidates in their campaign ads. The Journal says U.S. advertisers, who are already shelling out several billion dollars a year on these stealth ads, are opposed to the idea.
    
We can’t help but question whether such notices would effectively become a second plug for a product, at least in the minds of consumers. Or does the explicitness of it all reduce any potential “cool” factor of having your vacuum cleaner featured in a Saturday Night Live skit? 

Growl! Tiger’s absence no fun for networks, advertisers

June 19, 2008

tiger.jpgThere was much written in the sports pages (and in some cases the business pages) about Tiger Woods’ decision to miss the rest of the golf season and undergo reconstructive knee surgery.  

Sorting through the spending figures

June 18, 2008

calculator.jpgSurprise, surprise! Online advertising spending appears to have slipped quarter-to-quarter, the first time that’s happened in three years, according to a new report.

Yachts, parties, lions – it must be Cannes

June 17, 2008

1cannes.jpgIt’s one of the big weeks for advertising (well, in terms of parties and sunshine), so we couldn’t pass up the opportunity to check in on Cannes. More than 12,000 advertising types have gathered in the South of France to toast the industry — and perhaps even collect an award.

Bud’s advertising: Drink it in while it lasts

June 13, 2008

bud.jpg

What would a combined InBev/Anheuser-Busch do with advertising? It’s one of the questions already being tossed around in the wake of InBev’s $46 billion bid for the brewer of Bud and Bud Light.

Casting a pall over advertising

June 11, 2008

TNS is out with its quarterly advertising data. Frankly, it doesn’t look that hot.

Anyone want some cash back?

May 22, 2008

dollars.jpgTake that Google!

Microsoft, in a bid to win share of the search market from Google and Yahoo, now plans to offer a new “cashback” service that provides a rebate when users buy something they found searching with Windows Live.